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The Water is Calling: Discover Boating Canada Ramps Up Public Relations Ahead of Peak Boating Season

Discover Boating

June 11, 2024

As part of Discover Boating Canada’s “See You Out Here” campaign, PR efforts are underway to engage with media nationwide and generate news coverage for boating this summer. Earlier this week, we issued a press release, The Water is Calling: Discover Boating Offers Expert Tips for Summer on the Water, featuring a host of tips and resources from DiscoverBoating.ca to help Canadians make the most of their time on the water this summer.

To date, digital pick-up has included the Globe & Mail, Yahoo! Finance Canada and dozens of other outlets, generating click-throughs to the website, which has earned more than 60 million impressions to date. See you out here!

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NMMA Canada’s Day on the Hill event hits a new high in 2024

CMRA

While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

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Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

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Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

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