TIARA MAKES THREE-YEAR COMMITMENT WITH MRAA ON DEALER CERTIFICATION

MRAA Dealer

Aug 13, 2019

Tiara Yachts and Tiara Sport along with the Marine Retailers Association of the Americas have partnered together to bring the Tiara dealer network a pathway to delivering a greater customer experience through a 3-year commitment to the Marine Industry Certified Dealer program.

To encourage participation by their dealer network, Tiara Yachts and Tiara Sport will offer a per boat incentive to dealers who complete the Certification process and maintain their status through the Continuous Certification program.

“We are very excited to partner with the MRAA on this program and launch it to our Tiara Yachts and Tiara Sport dealer network at our 2019 Dealer Summit. Working towards continuous improvement, education and training helps to build an all-around stronger Tiara Dealer network,” says Dave O’Connell, Vice President of Sales and Marketing for Tiara Yachts and Tiara Sport.

MRAA’s Dealer Certification Program provides boat and engine dealers with a proven roadmap for dealership success, focusing them on continually improving their organizations through an emphasis on operations, employee engagement, and customer satisfaction. In addition to committing to the Certification program, Tiara Yachts and Tiara Sport have signed on to be an MRAA Platinum partner.

“We are ecstatic to partner with the Tiara Yachts and Tiara Sport dealer networks through the Marine Industry Certified Dealership program and MRAA partnership,” says Liz Keener, MRAA’s Certification Manager. “Tiara continues to put focus on creating a culture of continuous improvement by encouraging and rewarding marine retailers who invest in education and training, specifically through the MICD program.”

The MRAA team will be in attendance at the Tiara’s 2019 Dealer Meeting to highlight the partnership with Tiara Yachts and Tiara Sport and the Marine Industry Certified Dealership program. For more information on the program, please visit MRAA.com/Certification.

Related Posts





See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show

CMRA

Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More


JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More