Veer Wins 2023 Innovation Award
Oct 23, 2023
Veer Boats, a division of Brunswick Corporation (NYSE: BC) was honored with an NMMA Innovation Award at the 2023 Minneapolis Boat Show. Veer won the “Fishing Boat” category for its newly launched X13,which debuted earlier this month at the 2023 Consumer Electronics Show (CES). The X13 is a first-of-its-kind, multivessel designed to support electric propulsion and appeal to the next generation of boaters.
“On behalf of all of us at Veer, we would like to thank the NMMA for this prestigious honor,” said Matt Atilano, Veer Director of Strategy. “The X13 brings new energy and new thinking to the outdoor experience. I am incredibly proud of our team for this well-deserved recognition and look forward to delivering on Brunswick’s promise to expand access to the water and democratize boating.”
Initially launched at CES 2023, the X13 , is a 13-foot, multi-tool vessel built from durable rotomolded polyethylene to enable boaters to experience the outdoors with confidence. The X13 is designed to be powered by Mercury Avator electric propulsion systems and Mercury FourStroke outboards, including the Avator 7.5e electric outboard – the first product in the Avator series – which was also unveiled at CES 2023.
Crafted by the engineering team at Lund Boats – industry leaders in fishing boat design – the X13 offers exceptional quality and robustness, a contemporary design, combined with thoughtful and ingenious fishing-focused features. The Veer X13 will expand access to boating, offering performance, ease-of-use, low maintenance and affordability.
Innovation award judges commented on the X13 stating: “Bringing in an entirely new concept of boat with next generation technologies and an entry-level price point, the Veer X13 offers the joy of getting on the water to a whole new generation of boaters and offers access to waters never before explored by a motorized boat,” said judge, Adam Quandt.
The Innovation Awards program, organized by NMMA and judged by Boating Writers International (BWI), honors manufacturers and suppliers who bring new, innovative products for the boating industry to market. The award acknowledges products that best meet criteria including innovative distinction from other products currently being manufactured, benefit to the marine industry and/or consumer, practicality, and cost-effectiveness. The judging committee is comprised of BWI members who perform product testing throughout the year and have expertise in marine products.
To learn more about the Veer X13, visit here https://veerboats.com.
