Boating Dreams Winner with Prize

Nov 27, 2018

It pays to dream. Travis Christ of Charleston, South Carolina is the winner of Volvo Penta of the America’s Boating Dreams contest, a social media promotion in which customers posted stories of their dreams and aspirations of spending time on the water.
At a celebration at Duncan’s Boats last month, Volvo Penta representatives presented Christ with his prize, a new Chevrolet Silverado, while the West Ashley High School Marching Band performed.   
“Volvo Penta is proud of the role we play in creating lasting memories on the water for our customers,” said Ron Huibers, president of Volvo Penta of the Americas. “It’s one of the things we love about our jobs, tying into our Easy Boating initiative – to make boating easier and more accessible for people to enjoy.”
To capture and share stories of how their customers enjoy and envision using their boats, Volvo Penta launched its inaugural Boating Dreams social media contest in March 2018 in the United States. If they had dreams of navigating the high seas, cruising along a quiet canal or snorkeling in the crystal-clear Caribbean waters, Volvo Penta wanted to hear about it. To qualify, customers had to complete an online form and submit their stories in 500 words or less at They were then entered in a drawing to win the Chevrolet Silverado, courtesy of General Motors. A total of 223 people submitted their stories, videos and images, sharing their dreams of future family excursions, thrill-induced days on the water and even aspirations to be married on a Volvo Penta boat.
Christ’s Regal 28, powered by a Volvo Penta V8-350, gave him the ability to submit his Boating Dreams entry. His name was selected in the drawing held earlier this month. In his entry, Christ explained how the sheer joy of boating has shaped his family’s time together. It opened new ways for them to connect with each other and new friends as well.
“We’re so pleased that we chose to invest in a boat and add that unexpected dimension to our lives,” said Christ in his Boating Dreams submission. “We’re looking forward to years of unexplored ideas and opportunities to bring our family and friends closer together in ways that we didn’t think were possible, thanks to Volvo Penta.”
Duncan’s Boats, a Volvo Penta dealer in the North Charleston area, promoted the Boating Dreams contest with banners and displays in the store, encouraging their customers to enter the contest. Christ’s submission, and others, can be viewed at
The contest was supported by targeted social media outreach, displays in Volvo Penta dealerships, direct-mail, paid advertising and media relations. It has proved to be one of Volvo Penta’s most successful social media promotions yet, engaging 80,000 people with 4.3 million impressions on social media channels.

Related Posts

Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line


Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More