A key component of effective target marketing involves developing deep insight into the decision-making process influencing how your customers make their purchasing choices. For organizations working with diverse customer needs, moving your prospects from, “I’m interested,” to “I’ll buy,” is a highly complex process.
The third annual Grow Boating Marketing Summit will be held on Sept. 30 (the day before IBEX opens) in Tampa, FL. This year’s event offers a full day of learning with content curated especially for the recreational boating marketer, including featured speakers: Mari Smith, Heather Lutze, Marcus Sheridan, Jack Ellis and more.
Recently, I was at Toronto’s Outer Harbour Marina with Gautier Peers, Sales Manager for Seabin at W Products & Services.
If you have 20/20 vision, then you can see that this is the year to be recognized as an Employer of Choice! The Boating Industry Canada Employer of Choice Award provides businesses and organizations the opportunity to get the recognition they deserve and promote their business as a preferred employer brand in their communities.
As boaters we all have a very unique connection to the water and all the opportunities it presents. And for most taking care of our lakes and waterways is very important, both for our own use and future generations.
For anyone missed the international recruiting webinar from the Quadrant Marine Institute, here is a link to the PDF presentation and some highlights.
Over 30 years ago, Bill Daniell, President of Kaitlin Corporation had a vision to create a series of master-planned resort style communities in Clarington Ontario. On June 19th was the Grand Opening Celebration of the Bowmanville Marina, (formerly known as the Port Darlington Marina) now owned by The Kaitlin Corporation.
The International BoatBuilders’ Exhibition and Conference (IBEX), announced today the details of its annual Industry Breakfast and Awards Ceremony. Scheduled for opening day of this year’s show in the Grand Ballroom of the Tampa Waterside Marriott Hotel…
If you are planning to attend the 2019 IBEX Show, consider signing up for the Grow Boating Marketing Summit, September 30, 2019 from 10am–5pm in the CAMLS* 2nd floor auditorium at IBEX.
The American Boat and Yacht Council (ABYC) is hosting their first “Marine Service Technology: Educator Training Conference” to be held July 23-25, 2019 in Annapolis, Maryland. Within current registrants there are fifteen states and three countries represented.
Even when leaders are clear about where they want to take their teams, pushback from colleagues, combined with self-doubts, can cause them to become paralyzed at the point of action. Clarity without confidence is an ineffective formula for success.
As director of the Quadrant Marine Institute, I’ve lost count of how many people have said this to me over the past few years. We hear this from recreational boaters at shows, educators and career councellors, and skilled trade workers in other industries.
Announced on June 18, the exciting new Mercury Racing 450R outboard is purpose designed to bring Mercury Racing DNA to a wide range of high performance and larger boats.
The Quadrant Marine Institute has sent us this information about a webinar being held today June 18th in French and tomorrow June 19.
PORTS The Cruising Guides have been acquired from Metroland Printing Publishing & Distributing Ltd by the parent company that publishes Canadian Yachting. Terms of the transaction were not disclosed.
Orillia’s Spring Boat, Cottage & Outdoor Show at the Port of Orillia and waterfront parks, Lake Couchiching brought out the crowds for a perfect weekend, June 7-9.
IFAI Expo takes place Oct. 1-4 in Orlando, FL. While there are countless benefits to attending Expo, take a peek below at a few reasons why you should join us for this year’s show.
While boaters enjoy the start of the boating season, Annapolis Boat Shows is busy planning their iconic fall international boat shows. Celebrating its 50th year, the United States Sailboat Show will take place October 10-14, 2019 on miles of docks and offer acres of exhibits for thousands of cruisers, sailors, and new boaters…
Seattle’s 41st annual Lake Union Boats Afloat Show gets underway on Thursday, September 12 and continues through Sunday 15, 2019. It brings you all the best of boating in one place on beautiful South Lake Union in sunny September.
The Boating Ontario team would like to thank all those who participated and contributed to this year’s sold out event. Although teams were faced with less than ideal conditions your spirit and enthusiasm was truly appreciated. We hope that everyone had as much fun on the course as we did putting this event together.