Sept 2, 2025

 Written in Partnership with Annapolis Boat Shows

Every October, historic downtown Annapolis transforms into the center of the sailing world as it hosts the Annapolis Sailboat Show—North America’s premier in-water sailing event. For marine businesses, particularly those seeking to expand in the U.S. market, this gathering offers unmatched visibility and opportunity.

The numbers speak volumes: more than 50,000 attendees, 500+ exhibitors, and 175 boats on display. This crowd includes experienced cruisers, performance racers, liveaboards, charter planners, and first-time buyers. Canadian companies have consistently thrived here, showcasing everything from production sailboats and custom gear to new technologies and services designed for offshore life.

What Sets Annapolis Apart?

A serious buying audience.
This isn’t just a place for browsing. Attendees arrive with intent, ready to invest in upgrades, finalize off-season refit plans, or prepare for spring commissioning. For exhibitors, it’s a chance to connect directly with decision-makers.

Perfect timing.
The 2025 show runs October 9–12, coinciding with the Canadian Thanksgiving weekend. That alignment makes it especially appealing for visitors from Ontario, Québec, and the Maritimes who are already planning fall travel. For businesses, it offers a timely fourth-quarter platform to generate leads that extend well into the new year.

International reach.
With participants from over 25 countries, the Annapolis Sailboat Show combines global exposure with a welcoming, small-town setting. Many Canadian exhibitors report not only strong U.S. sales leads but also expanded distribution and lasting brand recognition.

More than boats.
Though renowned for its impressive lineup of monohulls and multihulls, the show extends far beyond the docks. Exhibitors present the latest in gear, electronics, rigging, technology, and aftermarket services—products and solutions that sailors rely on to equip and maintain their boats.

Educational opportunities.
The show also features Cruisers University and a robust seminar series, drawing passionate sailors who want to learn as much as they buy. Exhibitors who participate as presenters or sponsors gain multiple touchpoints to engage an audience eager for knowledge—and ready to purchase.

Why Exhibit?

For marine businesses, Annapolis offers direct access to motivated buyers, a platform for international exposure, and the chance to build connections that last well beyond the show. Whether you’re selling boats, gear, or services, the Annapolis Sailboat Show is where serious sailors come to invest in their passion.

The 2025 Annapolis Sailboat Show takes place October 9–12. Learn more about exhibitor opportunities at AnnapolisBoatShows.com/exhibit.