Sept 18, 2018
Marketing is about making meaningful connections. The ways people consume content and media has changed the marketing landscape and continue to evolve. Today’s consumers live online. To reach them, your marketing efforts need to live there as well.
Taking place the day before IBEX commences, October 1st the 2018 Grow Boating Marketing Summit will provide opportunities to learn how to leverage digital marketing channels—display ads, video, social media, email, search, websites and more—to move your business forward. Grow Boating invites all industry stakeholders to join us the day before IBEX to discover the latest tools to effectively market to the next wave of boaters.
Join us for a new full-day agenda, located in a state of the art learning facility, featuring presentations by the following top marketing experts:
• Marcus Sheridan, Founder of TheSalesLion.com, Author of They Ask, You Answer
• Brooke Skinner-Ricketts, Chief Marketing Officer, Cars.com
• Tannis McKenna, Agency Development Manager, Google
• Brad Dixon, Vice President of Accounts, Adaptly
• Tom Martin, Author of The Invisible Sale
• Jack Ellis, Managing Director, Info-Link Technologies
• Steve Pizzolato, Founder & CEO, Avala Marketing Group
You must register as an IBEX attendee (at no additional cost) to register for this
IBEX Super Session.
For further information and to register please visit: https://www.ibexshow.com/register/
Marine Industry Career Path: Brett Ramsey
Wendy and Brett Ramsey
Boating Industry Canada is kicking off its Marine Industry Career Path series once again. For the first installments this year, we have two subjects to highlight. Introducing Wendy and Brett Ramsey!
The Ramsey’s have been working in the marine industry for many years but have both had unique paths in getting to where they are now. They’ve also been working on an impactful pilot project for a long time, which will now be launching this spring. The focus of this initiative is to bring more young people into the marine industry.
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Building on its award-winning M Series, Bayliner unveiled the all-new M19 at the Miami International Boat Show. The M19 joins the M Series lineup of the M15 and M17 delivering the stability and versatility the series is known for with a focus on expanding boater participation through its intuitive design, ease of maintenance and inclusive price point.
With an overall length of 19 feet and starting at $30,995 USD, the M19 is built on an improved M-hull foundation offering increased stability and automotive style handling for familiarity to appeal to the next generation of boaters. The M19 features an upgraded nine-person capacity and is watersports capable for a full day of adventure on the water.
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Televisions on a boat are increasingly commonplace. With the simple-to-install Glomex Avior VT300 Omnidirectional TV/FM antenna from GA Communications, it's never been easier to bring analog and digital broadcasts onboard—at a price that's hard to ignore.
The most noticeable feature of the Avior VT300 antenna is its compact white, anti-yellowing radome. At only 4" dia. x 8" H and 8.8 oz., it's specifically made for smaller boats that can't accommodate large TV antenna domes and only need short range reception, depending on height and conditions. The amplifier allows the antenna to have an increase in gain with a 24.5 dB average to receive vertical and horizontal polarized TV signals simultaneously from 360°.
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Airmar hires Suzanne Hawley as Brand Manager
The Leader in Ultrasonic Technology and Multi-sensor Solutions Continues to Grow in Talent and Innovation. AIRMAR® Technology Corporation, a world leader in ultrasonic transducers and Chirp technology, has named Suzanne Hawley as the Brand Manager for the company’s wholly owned distributor, Gemeco Marine Electronics Specialists, located in Lake City, SC.
Hawley comes to Airmar with extensive marketing and PR experience in the marine electronics industry including 20 years as the owner of Hawley Communications, a consulting agency focused on creative marketing solutions for businesses in the recreational boating industry.
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