July 14, 2020

Volvo Penta Digital PlatformVolvo Penta hosted the company’s first-ever digital dealer meeting for more than 150 industrial partners.
 
Volvo Penta has announced a number of initiatives aimed at training, informing and arming dealers with the resources needed to better serve shared customers in the field. The new platforms, which consist of online instructor-led training programs and a series of webinars, are geared toward all facets of dealer business including technical training, sales, warranty, parts and service.
 
Spurred in large measure by coronavirus-related travel restrictions, Volvo Penta’s training team moved quickly to develop, test and roll out online instructor-led training programs in a few short weeks. To date, the offering includes three marine courses and two industrial courses. Volvo Penta will continue to expand and fine-tune the platform, increasing the number of available classes for both business segments. With a focus on continuous improvement, online instructor-led training has been solidified as a valued addition to the company’s full lineup of existing training offerings.
 
“Our dealer partners are the critical link to ensure a positive experience between Volvo Penta and our end users, regardless of the circumstances,” said Martin Bjuve, president of Volvo Penta of the Americas. “Not only have we adapted quickly to introduce new virtual development opportunities, but we’ve also established a deeper connection with varying levels of the dealership organizations through these online platforms which will only help us move forward stronger as a team.” 
 
In addition, Volvo Penta launched a series of informative webinars for its industrial dealer and distribution network throughout the Americas region. Seven tailored sessions were held over a four-week period, targeting dealer leadership, sales staff, technicians, application engineers, warranty administrators, sub-account managers, service dispatchers and parts department managers. Follow-up survey results showed that 97 percent of attendees responded favorably about their experience in these training sessions. 
 
The series concluded with an in-depth, virtual industrial dealer meeting led by the company’s executive leadership on June 11. This webinar brought together more than 150 participants, representing all levels of the North, Central and South American industrial dealer network.  
 
Volvo Penta also offered two business and product training update webinars for its marine dealer base.
 
“It’s been part of our long-term vision to accelerate the launch of the online training curriculum, and this objective was reinforced as a response to the coronavirus restrictions. Between the online instructor-led classes and in-depth training product webinars, our training team reached more than 700 technicians virtually. That number far exceeds the plans we had for in-person training sessions during this period,” said Tony Kelleher, vice president of customer support and training for Volvo Penta of the Americas. “By broadening our traditional training options and adding this real-time, digital coursework, we’re helping to ensure the dealer network is well prepared and positioned to support our growing customer base.”

  • Prev
MarineMax recently announced the acquisition of American boatbuilder KCS International, Inc., ...
What’s this campaign all about? Well, we all know how great it is to be in marine service, and all ...
Offer your local media outlets valuable public information about marinas and safe boating during ...
Selling a radar system to your customers is a major sale for your business. Radar is one of the ...
Canada-based Vision Marine Technologies, Inc. (Nasdaq: VMAR) (“Vision” or the “Company”) is ...
Our sister publication, Canadian Yachting OnBoard is an online digest that gets in front of about ...
National Marine Manufacturers Association (NMMA) Canada and the provincial Marine Trade ...
Canadian Yachting (CY) Media is pleased to announce their newest Team Member, John Matheson to the ...
With the presidency of Joe Biden well underway in the United States, climate change and clean ...
Dr. Shrink, Inc. is one of the largest suppliers of shrink wrap across the globe, and while ...

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Changing Scene

  • Prev
Maple Leaf Marinas (MLM) is pleased to announce the successful acquisition of three full-service ...
Canada’s marine trade associations are all working together to help fight the Liberal government’s ...
Boating BC Association applauds the funding announcement by Environment Minister George Heyman ...
Mention the name Jeanneau and sleek-looking sailboats immediately come to mind but the ...
From coast to coast to coast, Fisheries and Oceans Canada owns, operates, and maintains a ...
The Limestone® Boat Company, a heritage brand recently re-launched with new ...
Many businesses have had to be creative and find new ways to offer their services because of the ...
In the March 26th edition of Boating Industry Canada News Week Digest, we carried the huge ...
In their March 26th newsletter, the NMMA reported that 2020 was both a historic year for ...
On Monday, March 29th, fire broke out in a group of power boats stored on the hard and still under ...

Open now! Nova Scotia & New Brunswick Boat Shows Unite for New Maritime Boating & Outdoor Digital Marketplace

Nova Scotia & New Brunswick Boat ShowsMany businesses have had to be creative and find new ways to offer their services because of the ongoing COVID-19 pandemic. The Halifax International Boat Show, Moncton Boat Show, and NB Sportsmen & Fly Fishing Show normally take place each winter, but the 2021 editions of these events have been postponed to 2022.

In an effort to keep boating and outdoor enthusiasts connected with the show’s dealers and exhibitors, the event organizers have moved to an online platform: The Maritime Boating & Outdoor Digital Marketplace.

 

Read More


 

VERATRON DEBUTS SMALLEST N2K GNSS ANTENNA

Veratron N2K GNSS AntennaAt a mere 2.4" in diameter, the Veratron GO is the smallest NMEA 2000® certified GNSS antenna on the market. Truly plug-and-play, the high-performance integrated GPS, GLONASS and Galileo receiver is available in two navigation models and a Bluetooth version for monitoring onboard networked systems.


Starting off the series is Veratron GO GPS, the satellite-only version. Alternately, Veratron GO Data offers a Bluetooth Low Energy (BLE) gateway that enables users to monitor engine, battery, navigation and other vessel performance data on Veratron's new NavDash mobile app.

Read More


 

People

  • Prev
Vesper Marine, manufacturer of innovative marine safety and communication products, has ...
James was first introduced into boating in 1980, in the town of Port Severn. Almost ...
The industry is saddened to announce the passing of Doris Baxter-Forbes, founder of Monto Reno ...
Patty Lawrence to Manage International BoatBuilders’ Exhibition & Conference Education ...
Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, ...
Western Marine Company is pleased to announce the hiring of Colin Clark to the crew at ...
Mike has been an integral member of the Georgian Bay boating community for over 28 years. Beginning ...
Regal Boats is pleased to announce that Jake Kuck has been promoted to Vice President of North ...
BENETEAU is pleased to announce the appointment of Don Smith as the new President of ...
Marine Marketers of America (MMA) today announced the election of new officers and ...

Vesper Appoints U.S. National Channel Manager to Drive Sales of the Award-Winning Cortex Product Line

Damien FryeVesper Marine, manufacturer of innovative marine safety and communication products, has announced that due to rapid growth in the vital North American market, Damien Frye, based out of Seattle, Washington, has been hired as U.S. National Channel Manager.

"We are thrilled to welcome Damien to the Vesper Marine team as U.S. National Channel Manager,” said Jason Young, Vesper Marine, Global Sales Director. “With an extensive resume in sales and service for marine electronics and safety products, Damien is well-versed in our product line, having previously managed our sales efforts in Alaska. 

Read More


 

 

 

 

James Neophytou joins North South Nautical Group

James NeophytouJames was first introduced into boating in 1980, in the town of Port Severn. Almost immediately he developed a passion for boating and purchased his first boat, a 15’ Kodiak with a 50hp Johnson.

It wasn’t long before James got the ‘itch’ to move to a bigger boat. He and his family spent several years cruising the beautiful waters of Georgian Bay in their 23 Reinell. Unfortunately, a busy work schedule forced James to take a break from boat ownership. He knew though, that one day he’d return.  

 

 

Read More