|

BCI MARINE ANNOUNCES THE LAUNCH OF A NEW STRATEGIC PLAYER IN THE BOATING INDUSTRY

BCI Marine

Nov 19, 2019

Patrick Hardy, of BCI Marine, has announced the launch of this strategic player, whose goal is to better serve pleasure boat dealers across the country.

Mr. Hardy formed the new company following the acquisition of the assets of BCI Distribution, which was formerly part of Aqua Services, in order to contribute to the growth of both dealers and the broader marine industry.

Patrick Hardy“I have always been a boat lover, I own a boat and have been a captain for more than 20 years,” said Hardy. “I come from a family of entrepreneurs and I am always on the lookout for new nautical trends. After pursuing a career in technology marketing and communications, I wanted to use this experience to benefit the industry I love.”

BCI Marine intends to make significant investments in management technologies to bring added value to dealers in its network, following the integration of BCI Distribution’s assets. For example, the company will develop a tool that will make it easier to search for specifications and to customize art boats.

BCI Marine also sees itself as an ideal marketing partner. Hardy wants to leverage his communications and technology expertise to support dealers in promoting the brands they distribute. The BCI Marine team, which is constantly on the lookout for new trends, will leverage that experience to guide and to develop clear and consistent strategies to help foster customer development and loyalty.

BCI Marine BoatBCI Marine will also partner with OEMs Yamaha and Mercury, and distribute brands ranging from BRIG, to Capelli Inflatable Boats, Capelli Boats, GALA and INMAR. The company has also announced André Robitaille, as National Sales Manager. Robitaille, who was formerly with BCI Distribution was a key player in ensuring continuity during the transition phase. His mandate will be to support new growth during the coming years.

Inflatable Boat

 

 

 

About BCI Marine

BCI Marine is a family owned business that specializes in semi-rigid inflatable boats. BCI Marine is partnered with OEMs Yamaha and Mercury and distributes brands ranging from BRIG, to Capelli Inflatable Boats, Capelli Boats, GALA and INMAR. The company also partners with dealers to support their operations, by providing marketing services and management technology.

Patrick Hardy 

www.bcimarine.com 

phardy@bcimarine.com ;

514-915-8989

Related Posts





See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show

CMRA

Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More


JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More