BICEOC Employer of Choice Award Program

May 30, 2023

“The attraction and retention of talent is key for the future and the success of Princecraft. The employer of choice award is a great tool for Princecraft to keep developing our relations with our employees.” Rodier Grondin – President, Princecraft

The recreational marine industry in Canada is vibrant, vast and innovative. It is a tremendous economic driver in the communities where boating is enjoyed. But like any other sector, to grow and stay competitive, it needs a steady supply of dedicated, hard-working employees. This has been a major challenge in this sector.

In order for marine businesses to attract and retain great staff, they need to demonstrate that they provide a superior work experience. This includes offering things like – training and development, career opportunities, competitive pay, safe and healthy work environment, strong/supportive/caring leadership, work/life harmony and family friendly culture.

One of the best ways to demonstrate your superior workplace culture is to be recognized as an Employer of Choice.

The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry’s only “Made-in-Canada” recognition for the recreational marine industry, coast to coast.


It’s a simple three step process…

Step 1: Application – Go to and fill out the registration form.

Step 2: Organizational Profile – This is a WORD document where you need to describe your leadership attributes and HR benefits. (“Leadership Questionnaire and HR checklist”). The document will be provided once the application has been approved.

Step 3: Employee Commitment Survey – 10-minute online survey.


How does the scoring work?

A weighted scoring system is used to determine the winners. All participating organizations must achieve a minimum of 75% on the assessment to claim the award. The Leadership Questionnaire accounts for 30%, the HR Inventory is 20% and the Employee Commitment Survey represents 50%. All stages of the assessment process must be fully completed and submitted on or before the indicated deadlines.


Media & Sector Partners

Boating Industry Canada News Week                                                                                  

Winners will be recognized and published in a special edition and posted on the BIC and BICEOC websites.



Applications must be received by October 31st. All organizational profiles and employee surveys must be submitted by November 20th. Winners are announced in January.



Participating organizations must meet the following eligibility criteria:

  • Compete in the Canadian marine sector
  • Have a physical presence in Canada
  • Have 10 or more full time employees
  • Have been in existence for 1 year or more


What do the Winners Get…

  • Beautiful trophy
  • Press release
  • Leading national publication recognition
  • Listing in the Boating Industry Canada News Week and

BICEOC websites

  • Unlimited use of the award logo
  • Virtual award presentation
  • Data Summary & Benchmark report

One of the most important aspects of the program is the survey data collection and analysis. We compile all the data from your employee commitment survey and produce a detailed summary report that gives you the insights you need to make real, sustainable improvements in your organization.

Reports include overall score, category scores, top five/bottom five scoring statements, all statement scores in graphical layout and demographics. You’ll also receive a list of employee comments, benchmark data and an Action Plan template for developing a plan for continuous improvement. These reports will help you build a better culture, improve employee engagement and determine how you stack up against the best in your sector.

The Boating Industry Employer of Choice award program is a recognition and development program designed to build employee engagement, attract top employees, retain staff and develop a magnetic corporate culture. If you are interested in learning more about the program, please see the contact information below.

Contact Information

If you have any questions, please contact Jeff Doran, at , or call 416.886.7007.

Jeff Doran is Founder and President of CCEOC Inc. He has been improving customer experience and corporate culture for over 30 years. His company provides culture building and employer branding services including the “Employer of Choice” market sector award programs.

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