BOATING ONTARIO AND MRAA JOIN FORCES TO EXTEND REACH

Sept 25, 2018

Boating Ontario and the American counterpart, The Marine Retailers Association of the Americas, have launched a collaborative effort to expand the delivery of resources and tools across borders.

“Two of the pillars from our strategic plan are Business Development and Workforce Development,” says Rick Layzell, CEO of Boating Ontario. “Boating Ontario is committed to becoming a conduit to the best education programs in the industry. The MRAA relationship is a great step forward in delivering on that commitment to our members. Boating Ontario is also excited to announce that our MarineWorx Development Fund will provide $100(CDN) to the first 25 Boating Ontario Association members who begin their education journey with MRAA programs”.

Boating Ontario plans to extend MRAA’s Dealership Certification Pilot Course. It is an in-depth course on how buyer motivation is they key to building value in a sale, and is an introduction to MRAATraining.com education for Boating Ontario members. MRAA’s Silver Membership offers all-inclusive access to MRAATraining.com, where MRAA’s educational programming is housed. Future plans for collaboration are already underway as well.

“We’ve hoped for this formal, board-level evolution to take on more of a real world application,” explains Matt Gruhn, MRAA President, “and while we’ve taken some initial steps in the right direction, we believe this partnership will help us do an even better job of delivering tools, resources and educational programming to Canadian dealers and their employees.”

To begin with, MRAA is extending a $100 discount off any level of MRAA membership for dealers who are members of Boating Ontario. The groups are focused on extending the benefits of MRAA educational programs, be it MRAA’s annual conference, its online course catalog that features more than 100 educational programs, or the Dealership Certification Program.

“We have made a commitment to our members to provide greater opportunities for education and workforce advancement. This partnership provides greater access to some of the best educational resources available to improve our dealer networks and support not only their businesses but also the entire industry “ says Ashleigh Andrews, Boating Ontario’s Membership and Communications Coordinator. “ It just makes sense to work together, rather than start from scratch”.

For further information please visit: www.boatingontario.ca  or contact us at 1-888-547-6662.