Encourage your customers to “Be Wake Aware”

Be Wake Aware

Mar 21, 2022

Encourage your customers to “Be Wake Aware”. We strongly favour common sense and oppose legislation or restrictions that limit our freedoms as boaters however, there are other boaters and property owners too, who share the waters and who have every right to protect their personal safety on the water and to protect their shorelines and property from damage caused by large wakes.

We wanted to share a video that was produced by three groups; Safe Quiet Lakes, the Federation of Ontario Cottagers’ Association and the Muskoka Lakes Association. They have jointly funded the Be #WakeAware video and education campaign in response to the issue of wakes from wakeboard and surf boats damaging shorelines and disturbing lake recreational activities like swimming and paddling.

The video is well scripted and well-produced. The “Be Wake Aware” theme is a thoughtful approach. The voice-over narration reasonably encourages boaters to consider and mitigate the impact of their wakes at all times, particularly by avoiding the shore when towing and surfing.

As we start the summer of 2022, consider sharing this video on your communications platforms to remind all lake users that being respectful of others and watching your wake will make all of our lakes and waterways safer.

It’s best for the industry to manage our own situation to avoid legislation that tries to manage it for us. There is an accompanying website: https://www.bewakeaware.com/ that offers tips and related resources in the footer of the webpage.

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