INFORMA BOAT SHOWS OPEN OPPORTUNITIES FOR NAMING RIGHTS
April 16, 2019
Brands in search of the ideal platform to make a splash with boating enthusiasts and consumers of luxury lifestyle goods and services now have the opportunity to engage in highly marketable sponsorships of the world’s most important annual boat shows: the Fort Lauderdale International Boat Show, Miami Yacht Show and Palm Beach International Boat Show. Title and presenting sponsorships also are available for regional shows and the largest boat show on Florida’s Gulf Coast: the St. Petersburg Power and Sailboat Show as well as the Suncoast Boat Show in Sarasota.
“Our five boat shows offer enormous platforms for sponsors to create affinity for their brands and build loyalty around experiences,” said Andrew Doole, president of Informa U.S. Boat Shows. “We believe the value proposition and return on investment for a title or presenting sponsor of these events is extraordinary when compared to other types of marketing.”
Fort Lauderdale, Miami and Palm Beach: Dominant Shows on the Gold Coast
The Fort Lauderdale International Boat Show, owned by the Marine Industries Association of South Florida and produced by Informa, attracts more than 110,000 attendees annually to what is widely acknowledged as the industry’s “must-attend” event. From October 30 through November 3, 2019, buyers, sellers and media from around the world will once again gather by day to see what is new, do business and enjoy the show, returning to the docks after dark for dazzling parties hosted by exhibitors and featuring spirits, fashion and luxury products from the world’s most exclusive brands.
Celebrating its 60th year and known as the world’s largest in-water boat show, the 2019 Fort Lauderdale International Boat Show launches the much-anticipated “Superyacht Village” and spans seven locations connected by a network of water taxis and shuttles. The greatest show on the seven seas features 1,500 boats ranging from personal watercrafts to 300-foot superyachts and offers goods and services from 1,200 exhibitors from 32 countries.
Likewise, the annual Miami Yacht Show, held in February and co-owned by the International Yacht Brokers Association and Informa, and the Palm Beach International Boat Show, recognized as the third largest boat show in the U.S. and held each year in March – co-owned by the Marine Industries Association of Palm Beach County and Informa, are pre-eminent shows. Each boasts its own distinct identity and draws global enthusiasts from across the Americas, Europe and Asia.
For more information, contact Sales.YPI@Informa.com.
