Make this the year to become an “Employer of Choice” business


May 8, 2023

With the Employer of Choice designation, your business will better attract top talent and you will gain the tools and techniques to inspire your employees to go the extra mile!

The benefits are huge…

· More quality candidates
· More engaged workforce
· Lower turnover
· Positive employer branding
· Higher customer satisfaction/loyalty
· Increased morale
· Lower operating costs

Let’s Get Started!

The Boating Industry Canada Employer of Choice (BICEOC award program) is the “Made in Canada” top employer recognition for the recreational marine industry. In partnership with Boating Industry Canada News Week Digest, the BICEOC Awards create leading employer brand recognition, improved employee engagement and a unique competitive advantage for attracting and retaining top talent.

What are people saying about the program…

“It has been our pleasure to take part in the BICEOC program. From our experience, the program has been very valuable as it gives us an honest, unbiased report as to what our staff are feeling. The report gives us the opportunity to learn, grow and nurture our team through anonymous feedback from them. We’ve been honoured to win the Employer of Choice Award six times and truthfully feel each year we are able to improve over the previous year with the help of the program. Thank you.”

Matt French
General Manager
Desmasdon’s Boat Works

Learn more about the process at

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Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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