MAKE YOUR MARKETING A PRIORITY FOR 2021
Oct 27, 2020
From Jill Snider – Vice President , CY Media
As the 2020 season comes to end, I would like to say congratulations to everyone in the industry. Twenty-Twenty has been one of the most challenging years that the industry, as a whole, has ever seen. The positive attitude and energy put forth has resulted in big wins across Canada. We are a resilient bunch. Pat yourselves on the back. Let’s keep the momentum going into 2021.
I speak to industry members daily and it’s the best part of my job. Right now, one of the hottest topics is marketing plans for the 2021 season. Many of you are still uncertain of what you plan to do so I am going to share some details of our recent planning with you. CY Media has created a digital marketing strategy that will target and acquire an even greater subscriber base of known boaters including; power, sail, new boaters through to experienced, entry level and large cruisers alike in Canada.
To reach this audience, now all you have to do is advertise within our brands.
You might be surprised to learn that all the publications below are under the Canadian Yachting Media Bimini! With so many boating publications in our library, we can create great synergy and a customized Marketing Mix, reaching to boating audiences who correspond with your target boater demographic.
We can make it easy for you.
We know that you are busy, but marketing and branding is imperative to keep the momentum going in your business even when you are in high demand. So, take a minute to book a call, or a web meeting with a CY Team Member to discuss a Marketing Plan to suit your business needs in 2021. We are ready to work for you. Contact me at jillsnider@kerrwil.com | 705-527-7666, ext. 225.
