Aug 5, 2025

Held each October in historic downtown Annapolis, the Annapolis Sailboat Show is North America’s premier in-water sailing event—and a valuable opportunity for marine businesses looking to grow their reach, especially in the U.S. market.

With more than 50,000 attendees, 500+ exhibitors, and over 175 boats on display, the show brings together a diverse and motivated audience: experienced cruisers, performance racers, charter planners, liveaboards, and first-time buyers. Canadian companies, in particular, have found success showcasing everything from production sailboats and custom gear to services and innovations designed for offshore life.

What Makes Annapolis Unique?

A serious buying audience.

Attendees don’t just browse—they come ready to outfit, upgrade, and invest. Many use the show to finalize off-season refit plans or prepare for spring commissioning.

Ideal timing.

Taking place over the Canadian Thanksgiving weekend (October 9–12, 2025), the show naturally aligns with fall travel plans for boaters from Ontario, Québec, and the Maritimes. It also provides a valuable fourth-quarter opportunity to make connections that drive business into the new year.

An international platform.

With visitors and vendors from more than 25 countries, the Annapolis Sailboat Show delivers global visibility with a hometown feel. Canadian exhibitors regularly report strong leads, expanded U.S. distribution, and long-term brand exposure.

More than just boats.

While the show is known for its monohulls and multihulls, it’s also a showcase for gear, technology, rigging, electronics, and aftermarket services. For marine businesses that supply, equip, or support sailors, Annapolis offers a direct connection to the decision-makers who rely on their products.

Built-in educational programming.

Cruisers University and a full lineup of seminars draw committed, curious sailors who are eager to learn—and likely to spend. Participating as an exhibitor, presenter, or sponsor provides multiple touchpoints for engagement.

The Annapolis Sailboat Show runs October 9–12, 2025.

Learn more about exhibitor opportunities at AnnapolisBoatShows.com/exhibit