Jan 16, 2023
As part of the Let's Go Beyond! plan and the structuring of the House of Brands, the Groupe Beneteau announces the appointments of Yann Masselot as Chief Brands and Communication Officer for the Boat division and Jean-François Lair as Director of BENETEAU brand.

Yann Masselot, Chief Brands and Communication Officer for the Boat Division
The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot in July 2022. Yann Masselot joined the Beneteau boatyard in 1992 and worked in sales in the UK then France. In 2000, he was appointed to head up commercial operations for LAGOON and enabling the brand to establish itself as the world leader for catamaran cruisers from 2003. He had been appointed CEO of Construction Navale Bordeaux between 2018 and 2020. He had taken over the management of the BENETEAU brand in October 2020.
Jean-François Lair, Director of BENETEAU brand
The BENETEAU brand has been managed by Jean-François Lair since January 1, 2023. Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America President. He was most recently EMEA Director of LAGOON. ”Jean-François was a very natural choice. His appointment will ensure the continuity in the deployment of the strategy and values of the BENETEAU brand.” confides Yann Masselot.
Recreational craft and invasive species – how to manage biofouling to stop the spread

New Biofouling Management for Recreational Boating Report is published
Killer shrimps, sea squirts and the spiny water flea are all examples of invasive alien species that have been introduced to new areas in various parts of the world by recreational craft such as boats, yachts and other small craft.
Invasive alien species are known to be one of the biggest drivers of biodiversity loss, and their management especially in marine environments is incredibly challenging. Therefore, the most cost effective away of addressing their impacts is to prevent their spread to new areas.
Read More

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.
Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.
Not signed up for News Week? Subscribe here.
On January 4, 2023, at the Consumer Electronics Show (CES) in Las Vegas, Brunswick Corporation (NYSE: BC) launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13.
“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”
Read More
Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.
Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.
Read More