Apr 6, 2021

Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, Brunswick Boat Group, Business Acceleration and Enterprise Marketing Services, has been selected as one of its 40 Under 40 award winners for 2021.

“Boating is such an exhilarating industry for any professional to build a career in and I’m honored to be recognized for my contributions, especially now, as marine moves further into the spotlight with the momentum of new boaters entering the category and with them, an incredible new diversity profile,” said Beckstedt.

“Young professionals like those honored in the 40 Under 40 are setting the stage for the next generation of leadership in the recreational boating industry. These leaders are poised to bring the industry into the future and onto further success. We at Boating Industry are so excited to celebrate them, their accomplishments and the promise they bring to the next generation of the industry,” said Adam Quandt, Managing Editor, Boating Industry.

Beckstedt has led brand marketing, digital customer experience transformation and consumer insights across a portfolio of the marine industry's most-recognized brands for the past three years as Chief Marketing Officer and has been with the Brunswick organization for more than 15 years. In her role, which includes responsibilities for Brunswick’s Corporate brand and its Business Acceleration divisions, she has transformed Brunswick’s digital capabilities and has built high performance teams to launch some of the industry’s most cutting-edge products. Most recently, she established Ripl, a community for all boaters to access exclusive perks, meet fellow boaters and share ideas to help shape the future of recreational boating.

“Lauren is an emerging leader in our industry and has brought tremendous insight and value across our boat group, Business Acceleration and corporate marketing,” said Dave Foulkes, Brunswick Corporation CEO.  “She is continuously innovating to deliver world-class marketing campaigns and build brand affinity among our global consumers and on behalf of everyone at Brunswick, we congratulate her on this well-deserved honor.” 

Each year, Boating Industry’s 40 Under 40 features young leaders in the boating industry who stand out among hundreds of peer nominations for their multitude of accomplishments and promise to push the boating industry forward. The award and feature can be seen in this month’s edition of Boating Industry Magazine.

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The Portuguese Association of Ports and Marinas to Host ICOMIA World Marinas Conference in 2023

 

ICOMIAThe Portuguese Association of Ports and Marinas (APPR) will host the prestigious ICOMIA (International Council of Marine Industry Associations) World Marinas Conference 2023 in Autumn, bringing this international event to Portugal for the very first time.

The bidding took place during an ICOMIA Marinas Group meeting in November 2020 with a good setup from other applying candidates from Europe and the US. Vilamoura Marina at the heart of the Algarve in Portugal was selected as the next location for IWMC 2023. 

 

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Changing Scene

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The Limestone Boat Company Announces Electric Outboard Partnership with Vision Marine Technologies

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“With electric vehicle (EV) technology coming more and more to the forefront in our lives, we wanted to provide our customers with reliable and dependable yet disruptive EV marine product offerings on our deep-V hull designs,” said Limestone’s CEO Scott Hanson. 

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Balmar Announces Release of MC-618 Smart Regulator and SG205 Battery Monitor

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The MC-618 upgrades Balmar’s venerable MC-614 alternator regulator by adding communication capabilities through a connection to the SG200 family of battery monitors. This means that real-time alternator and regulator information can be displayed on either the SG200 Color Display and/or the Balmar Smartphone App. 

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A Destroyer Wheel for virtually any boat

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Manufactured from durable, low-maintenance stainless steel, the Destroyer Wheel rim is sized to reduce hand strain for a comfortable driving experience. Depending on the model, five or six spokes radiate from the standard black or available chrome-plated center cap.

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Ritchie mourns loss of owner Paul Sherman and his wife Joan

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An accomplished craftsman, Paul Sherman was renowned for his ability to comprehend, modify and repair mechanical devices. He used these skills to help Ritchie increase the performance and longevity of its compasses. Later, he guided the introduction of many new design ideas and products that are still in production. 

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