May 30, 2022

Perissa Millender BaileyMercury Marine, a division of Brunswick Corporation (NYSE: BC), has named Perissa Millender Bailey Vice President and General Manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy.

Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director. At Ford, she spearheaded electric vehicle user experience, charging strategy, driving the business plan for electric vehicle technology, Advanced Driver Assist Systems (ADAS) and Ford’s connected vehicle strategy. Additionally, Millender Bailey has led the global electrification strategy for the Lincoln and Ford brands, in addition to holding various roles of increasing importance in technical program management, plant vehicle team supervision, and led a range of new business model initiatives in electrification, autonomy and mobility solutions.

“Perissa is a visionary leader with a proven track record of success in electrification,” said Chris Drees, Mercury Marine president. “We will continue to invest in electrification and have found the right leader to execute on our vision to be the market leader in both conventional and electric marine propulsion.”

Millender Bailey holds a master's degree in computer science from Lawrence Technological University in Southfield, Michigan, as well as a bachelor's degree in computer science and computer engineering from Central Michigan University in Mount Pleasant, Michigan.

“I’m thrilled to join the talented team at Mercury Marine and be part of shaping the future of electrification in marine propulsion,” said Millender Bailey. “Mercury is a leading brand in the marine industry with a rich history of innovation, and I look forward to leading the development of products that will revolutionize the consumer experience and inspire boaters around the world.”

Millender Bailey will also help advance Mercury’s Avator™ electric outboard strategy. Avator, Mercury’s electric outboard concept, represents Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept was on display for the first time during the 2022 Miami International Boat Show and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.

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Marine Industry Career Path: Brett Ramsey

Wendy and Brett Ramsey

Wendy and Brett Ramsey

Boating Industry Canada is kicking off its Marine Industry Career Path series once again. For the first installments this year, we have two subjects to highlight. Introducing Wendy and Brett Ramsey!

The Ramsey’s have been working in the marine industry for many years but have both had unique paths in getting to where they are now. They’ve also been working on an impactful pilot project for a long time, which will now be launching this spring. The focus of this initiative is to bring more young people into the marine industry.


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Changing Scene

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Boating Industry Canada News Week

 

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Launchings

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Bayliner M19Building on its award-winning M Series, Bayliner unveiled the all-new M19 at the Miami International Boat Show. The M19 joins the M Series lineup of the M15 and M17 delivering the stability and versatility the series is known for with a focus on expanding boater participation through its intuitive design, ease of maintenance and inclusive price point.  

With an overall length of 19 feet and starting at $30,995 USD, the M19 is built on an improved M-hull foundation offering increased stability and automotive style handling for familiarity to appeal to the next generation of boaters. The M19 features an upgraded nine-person capacity and is watersports capable for a full day of adventure on the water.  

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Glomex TV

Televisions on a boat are increasingly commonplace. With the simple-to-install Glomex Avior VT300 Omnidirectional TV/FM antenna from GA Communications, it's never been easier to bring analog and digital broadcasts onboard—at a price that's hard to ignore.

The most noticeable feature of the Avior VT300 antenna is its compact white, anti-yellowing radome. At only 4" dia. x 8" H and 8.8 oz., it's specifically made for smaller boats that can't accommodate large TV antenna domes and only need short range reception, depending on height and conditions. The amplifier allows the antenna to have an increase in gain with a 24.5 dB average to receive vertical and horizontal polarized TV signals simultaneously from 360°. 

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