Don Smith

Jan 26, 2021

BENETEAU is pleased to announce the appointment of Don Smith as the new President of BENETEAU America as of January 1st, 2021. Don succeeds Jean-François Lair in this new role.
As a Marine Industry Professional with experience in sales management and retail dealerships, Don has over 30+ years of proven achievement. Don has worked for industry leaders such as Cabo-Hatteras, Regal Marine, Chris Craft, MarineMax, and Galati Yacht Sales. His considerable experience will serve the brand well, as he will work to expand BENETEAU’s network and products.
Don joined BENETEAU America in November 2018 for a new challenge as the Outboard Boat Sales Manager to launch the Antares, Barracuda, and Flyer ranges in the Americas. The growth of the BENETEAU outboard boats over the past two years is a great success. Now Don is going to contribute to BENETEAU America’s overall success through his leadership and extensive experience in his new position.

“Since Don joined BENETEAU America, the brand has made major progress on the American market. Don’s experience and deep knowledge of the marine industry, his skills in team management and his ability to build strong and long term partnerships with our dealers will definitely be great assets to strengthen our positions and develop further our reach on the US and Canadian markets”, says Yann Masselot, BENETEAU Brand Manager.

“I am highly motivated by this new challenge, and very honored to succeed Jean-François Lair, who has done a tremendous job in creating a new dynamic for the BENETEAU brand in America. Our brand has a promising future with the new and exciting developments that are coming.” concludes Don Smith.

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