Flow-Rite fortifies efforts with additional staff

Flow-Rite New Staff

Mar 21, 2022

Flow-Rite, a leading manufacturer of injection-moulded fluid control products for a wide range of industries, has fortified its marketing efforts by filling two newly created positions. Justin McQueen joins the company as product marketing manager and Daniel Muschiana as graphic and web designer. Todd Hart, Flow-Rite president, made the announcement.

With a deep understanding of the competitive landscape, McQueen develops new product ideas and business opportunities through collaboration with Flow-Rite staff, current customers, and potential OEM and aftermarket partners. He establishes go-to-market strategies including initial forecasting, target market identification, refined pricing tactics and product placement.
McQueen comes to Flow-Rite with a strong track record of developing profitable, scalable and strategic marketing initiatives. Most recently, he was a marketing business development consultant with Perspective Communications. Prior, he was the marketing director for KPS Essentials. McQueen holds a bachelor of science in advertising and public relations from Grand Valley State University, Allendale, Michigan.

Ensuring company brand consistency, Muschiana collaborates on the creative workflow for all Flow-Rite digital and printed marketing collateral from conception to delivery. This includes literature, advertising, product launches, direct mail and email campaigns, and e-retailer listings such as Amazon and eBay. He is responsible for show and event design work, and developing and managing all corporate websites.

An established arts and design professional, Muschiana was most recently a partner at Allie & Muschiana Design LLC. Prior, he was a partner and project manager at Bonfire Media Midwest and senior graphic designer at Part Pit Stop. He holds two bachelors of fine arts degrees from Kendall College of Art and Design, Grand Rapids, Michigan, in design and visual communications – multimedia, and graphic design.

“I’m excited to have Justin and Daniel join the Flow-Rite team,” said Hart. “We’ve been pioneers in developing fluid control solutions for the marine, RV and industrial segments, and now we have a robust team of highly skilled professionals that will take our product marketing and promotion to a new level.”

Flow-Rite is a vertically integrated company that designs and manufactures a wide range of fluid control and IoT devices. The company’s marine line includes livewell, baitwell and ballast solutions with unique Qwik-Lok™ connectors.



Related Posts

Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line


Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More