IMTRA salesman Ed Dickson retires

Ed Dickson

Feb 6, 2024

IMTRA has announced the retirement of Ed Dickson, who is stepping back after 37 years in sales with the company. In addition, Hernan Garcia has joined the team and will represent IMTRA and their brands in the territory that Dickson served for so many years.

Dickson, who was based out of northeast Florida during his tenure, officially retired on December 31, 2023. He spent his career with IMTRA representing the company and supporting their business partners with his commitment, enthusiasm and his unique dry sense of humor. Now in his retirement, he plans to devote time to his hobbies: photography, water sports, flying private planes and travel.

“We are so proud to have worked alongside Ed for all these years, and we’re all going to miss him in his retirement,” said Eric Braitmayer, president and CEO of IMTRA. “He’s been instrumental in forging some of our most longstanding relationships with loyal customers and was always tuned into what is going on in the marketplace. We thank him for everything he has done and wish him well in the next chapter of his life.”

Garcia, who officially started with the IMTRA team in mid-January and is based in Knoxville, Tenn., will be responsible for accounts ranging from Tennessee to northeast Florida. He has a BSE in Naval Architecture and Engineering from the University of Michigan and has over 25 years of experience in the marine industry, including his time with Sea Ray in various engineering and sales roles. He more recently served as the Director of Engineering at NauticStar Boats and helped Gator Step develop OEM sales throughout the south.

“I’m delighted that Hernan has chosen to bring his experience and skills to the IMTRA team,” said Chip Farnham, vice president of recreational sales, IMTRA. “This is a vital region for our sales team to cover, and with his extensive knowledge of our industry and his considerable talents, I have complete confidence that he’ll not only be a great fit with our customers, but a valuable asset to the company well into the future.”

In his free time, Garcia is an ultramarathoner who enjoys spending time with his family and in the outdoors. He has lived in six countries throughout North and South America, and is fluent in Spanish, Portuguese and English.

For information on IMTRA and its entire product line, please call
508-995-7000 or visit

Hernan Garcia

Hernan Garcia

Related Posts

See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show


Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More

JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More