Jan 16, 2024
C-Tow Marine Assistance Ltd., a Canadian boating assistance program that has been in operation for 40 years and has the largest on-water towing fleet that serves waterways across Canada, has announced the appointment of Kristy Madracki to Manager of Promotion and Partnerships, effective January 1, 2024.
In her new role, Kristy will manage a number of responsibilities. These include expanding the C-Tow captain’s fleet in Ontario, The Maritimes, and across Canada, representing the company at boat shows and industry events. In addition, she will be managing social media channels and monthly e-newsletters.
Kristy’s role extends to assisting with a number of C-Tow’s ongoing initiatives. These entail raising environmental awareness of Canada’s waterways through its Ripple Program, further serving its Member Discount Program and managing the online C-Tow store.
Based in Newmarket, ON, Kristy joins C-Tow after three years in promotions and marketing for the retail sector of the marine, RV, powersports, pool and spa, and horticulture industries. In her position, Kristy networked with dealers and retail businesses, which contributed to increased brand awareness and enhanced distribution.
“Much of my previous experience in promotions and marketing aligns perfectly with C-Tow’s initiatives for recreational boaters and its various programs, so it was a natural move for me to accept this role,” said Kristy. “Managing more marketing and promotion projects are responsibilities I am keen about pursuing and I am very excited to be part of the C-Tow team.”
About C-Tow Marine Assistance Ltd
Since 1984, C-Tow Marine Assistance Ltd. has been serving and assisting Canadian recreational boaters on the West Coast of British Columbia, Ontario and the Maritimes. The company’s fleet of full-service tow boats is on stand-by 24 hours a day and ready to dispatch and assist recreational boaters in times of distress. All of the C-Tow vessels are operated by Transport Canada-trained and licensed captains who are marine experts in their designated regions and qualified with the best safety and towing practices. For more information about C-Tow Marine Assistance and to become a C-Tow member visit www.c-tow.ca