NMMA ANNOUNCES STRATEGIC NEW HIRE, STAFF PROMOTIONS
Nov 24, 2020
The NMMA has announced the hire of Alisdair Martin in the role of Vice President of Sales and Strategy, as well as the promotions of John-Michael Donahue to Vice President of North American Public Affairs and Kelly Kaylor to Vice President of North American Public Relations and Corporate Communications. Their roles, with a focus on sales, public affairs and communications, are an integral part in support of the association’s strategic plan with an emphasis on advocacy and market expansion.
Martin is a boat show marketing veteran with more than 20 years of experience working with marine brands at boat shows across the world. Prior to NMMA, he established TRMG, a platform that allowed marine brands across the U.S. to get their digital marketing content and sales tools directly into the hands of boat show consumers. At NMMA, Martin now leads the association’s integrated sales strategy with a specific focus on the new digital platform soon to be made available to the industry. He reports to Jennifer Thompson, Senior Vice President of Boat and Sports Shows.
