|

Launched: The Award-Winning Atlas 190 DLX Hammar Life Jacket – No more excuses for not wearing one 

Atlas 190 DLX Life Jacket

Mar 25, 2025

Mustang Survival, the global leader in maritime safety equipment, continues to set the standard for innovation with the launch of its ISO-approved Atlas 190 DLX Hammar Life Jacket. Following the overwhelmingly successful UK debut of the Atlas platform (with Pro Sensor inflator) in 2024, the multi-award-winning Atlas with Hammar inflator is now available online and in retailers across North America and the UK. 

Recipient of TIME’s Best Invention, a Red Dot Award for product design, the Miami Innovation Award, and a Special Mention at the DAME Design Awards, the Atlas 190 Life Jacket is a game-changer. This ground-breaking inflatable platform with a re-engineered bladder for superior turning performance and airway protection sets a new benchmark for safety and comfort in offshore sailing, cruising, and boating.  

The Atlas boasts 42 lbs of buoyancy and utilizes ADAPT Technology (Advanced Airway Protection & Turning), with bladder lobes shaped to turn the wearer face up effectively, baffle barriers near the chin to dissipate incoming waves to the face, a wide pillow to provide greater stability for user’s head, and dogleg design for improved in-water comfort and stability.

“The primary goal was to make it super comfortable,” explains Nigel Parkes, the developer of the Atlas. “I wanted to design a product that is very free around the neck when worn in its packed state but still offers ultimate performance when inflated. The secondary goal was to challenge conventional bladder designs and increase the safety features without impacting comfort, resulting in a revolutionary new design. Our wearers can have confidence in knowing that whatever their water adventure, the Atlas 190 has their back should they need it.” 

Additional safety features include an integrated sprayhood, and a SOLAS-approved water-activated light. It has built in compatibility for AIS and PLB and features the Hammar MA1 automatic inflator with hydrostatic technology which protects against unintended activation due to rain, spray, or humidity. 

Jonathan Liu, Product Manager Flotation, adds: “The new Atlas doesn’t compromise—on anything. We listened to feedback on the barriers that keep people from wearing life vests and used it to create this one. This life jacket gives you peace of mind to do whatever you need and want. With the comfort the Atlas brings, there’s no excuse for not wearing a PFD ever again.” 

Product Pricing and Options: ​
• Retail Price: $449.99 CAD
• Colour: black and red-black
• Size: universal adult

For more information about the Atlas, and to explore Mustang Survival’s full flotation range, visit www.mustangsurvival.com  ​

Related Posts




Good Advice that You Can Share – Is Your Boat Ready for the Season? 

Every year, thousands of boaters go out on the water without the proper safety equipment that is required by law. This equipment can be of great benefit and comfort and can mean the difference between a great day out on the water and a potential disaster. 
 
Required items vary depending on boat length but here is a list of things that you should ensure are on board, in good working condition and within reach each time you go out: 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Marine SCA Proudly Introduces Tuccoli Marine

Marine SCA, now representing several European boat manufacturers, proudly introduces Tuccoli Marine, an Italian brand recognized for premium craftsmanship, performance, and innovative fishing boat design.

Tuccoli, a 70-year-old shipyard, reinterprets the fishing boat, transforming its concept for versatility. Technical and functional to satisfy even professional fishermen, Tuccoli boats are now designed as recreational yachts, where nothing is left to chance…

Read More


ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More