July 17, 2016
A shipment of heavy gauge, all welded RH and Fish Rite brand aluminum boats arrived by truck at M&P Mercury’s Burnaby location on Thursday, July 14th. This arrival marks the beginning of M&P’s business relationship with US boat manufacturer Ameriflex Engineering LLC, maker of RH Aluminum Boats and Fish Rite Boats.
The team at M&P are enthusiastic about this welcome addition to M&P’s extensive line-up of fiberglass boat offerings. “The addition of RH and Fish Rite Aluminum Boats to our list of product offerings marks a new chapter for M&P,” said M&P Mercury President Bob Pappajohn. “We are very pleased to offer this fantastic line of heavy gauge, all welded aluminum boats and believe the performance and craftsmanship will be well-received by anglers and boating enthusiasts looking for a rugged and affordable aluminum option.”
Both brands are built with exceptional engineering, resulting in a high level of strength and durability, perfect for boaters looking for a high quality fishing experience.
“We are very excited to offer and advance our brands through the #1 Marine Dealer in Canada,” said Philip A. Cam, President and CEO of Ameriflex Engineering LLC. “Both RH Aluminum and Fish Rite brands offered in tandem provide an outstanding vertical product mix to interface into arguably one of the most desirable boating consumer demographics in the entire marine industry.”
M&P’s Burnaby location is now the official Lower Mainland retailer for both RH and Fish Rite lines, with the Nanaimo store is the exclusive Island retailer for Fish Rite.