Mercury Product App


The Mercury Marine Product Knowledge App recently won an award for “Excellence in the Mobile Apps for Business” category from The Academy of Interactive and Visual Arts based in New York. Leading app designer Jester Communications received the award for designing the interactive, information-packed iPad app with Robin Senger, Mercury Marine global product training manager. The app launched in spring 2014.

“Our strategic development of the Product Knowledge App with Jester Communications affords Mercury the opportunity to activate our sales force in a digital, mobile-friendly way,” said Randy Caruana, Mercury Marine vice president, North/Central America, and Asia Pacific. “This powerful app fulfills the dual purpose of educating our field staff and dealers’ sales teams, and helping those same dealers sell more engines.” 

The user-friendly app is rich with practical features, including an innovative price estimator, with the intention to grow Mercury dealers’ businesses and sales and make it easier for them to sell repower engines.

“It’s the right app at the right time,” Senger said, referencing the current U.S. consumer, who is hyper-informed and relies on mobile shopping to research and make purchase decisions before interacting with a salesperson. 

The app contains four distinct features: (1) Production Information, containing specifications and features, and advantages;  (2) Images & Videos of the products; (3) Sales Information Materials, such as sell sheets, performance bulletins and more, all of which can be emailed directly to the consumer from the app while discussing the product, and; (4) Pricing a Re-power, the aforementioned price estimator.

The Product Information available on the app provides large, high-resolution photos and interactive technology, allowing for 3-D viewing and easy swiping between the photo and spec sheets.

“It’s yet another way to keep the product in front of the consumer,” Senger said. 

Related Posts

Vote for Dorothy, BC’s Iconic Sailing Yacht, in the Classic Boat Awards 2024


You are invited to support an historic, recently restored and refitted BC sailboat, Dorothy, by voting for her in a contest, the Classic Boat Awards 2024, run by the UK’s prestigious Classic Boat Magazine. The Maritime Museum of BC (MMBC), owner of this sleek, wooden vessel built in 1897, believes she’s the oldest sailboat in Canada. As she isn’t the only classic yacht in the running, you’re urged to go online and vote for her in the category of Restored Sailing Vessel under 40ft.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Even more BALIs at BALI

CATANA GROUP launches its 14th BALI CATAMARANS model, the BALI 5.8, for the brand’s 10th anniversary! Always bigger, always more powerful, always more… BALI!

This time, the new BALI 5.8 is completing the range from the top down.

Read More

Water heater offers dynamic heat source choices

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

After a long day on the water, having ample supplies of hot water for multiple showers and meal preparation is a welcome luxury. The 1700 Series Marine Water Heater from Raritan Engineering was created specifically for marine use. With a proven long-life design, it’s available with a 115V AC or 240V AC heating element, and the option to include an innovative heat exchanger that uses the vessel’s hot engine coolant.

Read More