Shurhold Launches New Website & Messaging

Shurhold New Website

Mar 18, 2025

Shurhold, a manufacturer of professional-quality boat cleaning and restoration tools and chemicals, has launched a revised website with new on-target messaging. The domain remains www.shurhold.com.

Shurhold’s new branding slogan, www.shurhold.com™, encompasses its commitment to delivering the knowledge and tools needed to achieve a showroom-quality finish. Catering to professional detailers and DIYers alike, Shurhold.com offers a wealth of free educational videos that range from galley cleanup to gelcoat refinishing. Additionally, the “Where Real People Shine Bright” section showcases social media influencers and customers who deliver short reviews and tips. While the website is a highly refined e-commerce solution, a dealer locator assists customers in finding a local retailer.

“Our new website and messaging mirror Shurhold’s brand promise to educate, inspire and empower boat owners to achieve results they can be proud of,” said Barry Berhoff, Shurhold CEO. “It perfectly illustrates our market-leading position within the industries we serve.”

Inventor of the One-Handle-Does-It-All-System, Shurhold is the leading manufacturer of professional-grade detailing supplies that help clean, polish and protect vessels. Dedicated to educating boat owners, Shurhold provides key tips for boat value preservation at www.shurhold.com.

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