NMMA Reports that U.S. Recreational Marine Spending Reached $54 Billion in 2025

July 14, 2026

The latest annual total industry sales by category and state report, part of NMMA’s 2025 U.S. Recreational Boating Statistical Abstract, is now available for member download. In 2025, U.S. recreational marine retail spending totaled $54 billion, reflecting the broad economic impact of recreational boating across sales of boats, engines, trailers, accessories and related spending categories.

Total marine retail expenditures includes spending on new and pre-owned boats, outboard engines, trailers, aftermarket accessories, as well as boat use spending, including fuel, financing, insurance, docking, and maintenance. The aftermarket accessories category remained flat at $12.1 billion.

New boats accounted for 20.3% of total boat unit sales in 2025 and pre-owned boats accounted for 79.7% of total boat unit sales. Outboard boats led the new segment with 12.4% of all boats sold, followed by personal watercraft at 5.9%.

The report also examines spending across major product categories and highlights regional trends throughout the U.S. market. Florida continued to lead the nation in recreational marine spending, while Texas, Michigan, North Carolina and New York ranked among the top five markets.

The U.S. Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the U.S., providing a universal data source with a historical look at many industry segments and detailed trends analysis.

NMMA members receive unlimited complimentary access to the digital versions of the annual U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Total Industry Sales by Category and State Report for $4,825. USD.

In addition to this annual analysis, NMMA provides highly timely monthly wholesale shipment reports and retail reports for outboard engines in the U.S. and Canada.

For the most up to date data, click here to access NMMA’s Recreational Boating Monthly Industry Data Summary Report.
Bookmark www.nmma.org/statistics/publications/statistical-abstract  for direct and easy access.
Visit www.nmma.org/statistics  or contact bi@nmma.org  for more information.

Related Posts

Good Advice that You Can Share – The Art of Anchoring  

Unless a boat is secured, it will drift away. If it cannot be attached to something secure, such as a dock, piling, mooring buoy, tree, or boulder, it must be anchored. There is much more to anchoring than simply tossing the anchor over the side. 
 
An anchoring system has two parts: the anchor itself and the rode which connects the anchor to the boat. To be effective, an anchor must have good holding power, and the rode must be strong enough to withstand the strains that are put on it. 

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Rayglass 2400 makes its Australian debut at the 2026 Sydney Boat Show

Rayglass Boats, a Brunswick Corporation (NYSE: BC) brand and a globally recognized designer and manufacturer of premium power boats, today announced that Australian boaters will get their first chance to see the Rayglass 2400 it in person for the first time. Queensland Marine Centre will bring the 2400 to the 2026 Sydney Boat Show, running 30 July – 2 August at Sydney Showgrounds, Sydney Olympic Park at Stand D104. The next generation 2700 will also be on display.

Read More

ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More

People