Sept 12, 2017

Volvo Made to Move“We spin, roll, propel, lift and power those who move with the elements. This is what we stand for at Volvo Penta. This is who we are,” says Kina Wileke, senior vice president, brand, communication and marketing at Volvo Penta. “In this way, our new ‘Made to move you’ tagline complements our brand across all the different types of business that we support. Customers within different industries and areas of interest will be able to make their own interpretations of it. And that’s its purpose.”

The release of the tagline is supported by a film that celebrates the lives to which Volvo Penta brings power. The brand film takes the audience on a seamless journey through a world where the elements are ever present. Here, and in reality, Volvo Penta is the enabler of moving with these elements with grace, respect and ingenuity – rather than just conquering them. Celebrating the human side of power and respect for the elements is the direction forward for the company.

“People are at the heart of everything we do,” adds Kina Wileke. “Each and every day, we bring power to life in many different ways. The common denominator for all these contexts is that they move people, businesses and societies in their progress. We make all of these movements possible – literally and figuratively – through our power solutions.”

Watch the brand film here

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ALBIN MAKES ON BOARD HOT WATER AN AFFORDABLE LUXURY

Albin Pump

Hot water on board a boat is no longer an unaffordable luxury. Offered in a wide range of capacities and configurations, Albin Pump Marine's efficient Premium Water Heaters are engineered to ensure the highest water quality in a rugged, long-lasting marine housing.

Available in 120V or 230V, both drawing 850W, Premium Water Heaters run off AC current from shore power or a generator, or the engine's coolant exchanger. They heat quickly and efficiently. Sized to fit most installation spaces, they're direct replacements for common Isotemp models. READ MORE

 

 

 

People

People
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CANADIAN BOATING WRITER JONATHAN LEE HOSPITALIZED

Jonathan LeeWe were saddened last week to learn that well-known Canadian boating writer Jonathan Lee has been hospitalized following a severe stroke. The former editor of Boatguide, Boating Business and Ports Cruising Guides remains in critical care at Hamilton General Hospital, where it is hoped he will ultimately make a full recovery. Industry colleagues may send cards care of the Hamilton General Hospital stroke unit. In lieu of flowers, donations on Jonathan’s behalf to the Heart and Stroke Foundation would be appreciated. READ MORE