Julie Arnold Joins Watertop Agency As Director of PR/Social Media
WaterTop Agency announced today that Julie Arnold has joined the agency as the Director of PR and Social Media, her focus will be on strategic social media development and media relations.
“WaterTop is very excited and privileged to have Julie Arnold come aboard to head our Public Relations and Social Media services,” said Tim McKercher, WaterTop Agency president. “Julie brings with her nearly 20 years of marketing experience in a variety of fields and expertise in new media strategic development and orchestration. Her talents will serve our clients well in this new age of consumer engagement with efforts focusing on expanding brand amplitude.”
Prior to joining WaterTop Agency, Arnold served as the Social Media Manger for Griffin Communications Group. There she developed, executed and managed social media strategies and public relations for clients such as the Coalition for Space Exploration, United Space Alliance, Florida Space Day and more. In her new role, she will be expanding WaterTop’s client base and working closely with the agency’s largest client BRP (Bombardier Recreational Products) focusing on the company’s Sea-Doo brand, the number one recreational watercraft brand in the world.
A public relations graduate from Northern Arizona University, Arnold is the 2012 President Elect for the Space Coast Chapter of the Florida Public Relations Association and recently received the 2011 Chapter Service Award for her outstanding contributions to member communications.
