Register Today for the Discover Boating Webinar on the 2011 Campaign

 

Register today for Discover Boating’s all-industry webinar on Tuesday, May 17 at 2 p.m. EST/1 p.m. CST. The webinar, led by Carl Blackwell, vice president of NMMA and Discover Boating, will be an all-industry update to detail plans to reignite Discover Boating this spring/summer. Blackwell will unveil key features of the campaign and discuss how stakeholders can get involved.

This 45-minute Web presentation will highlight:

•           Upgrades to DiscoverBoating.com and DiscoverBoating.ca

•           New television and Web videos

•           Improvements to the industry’s lead generation and nurturing system

•           Welcome to the Water Facebook invitation application and contest

•           Discover Boating Web resources, tools, applications and benefits you can use to welcome future customers to the water

All members of the industry are invited and encouraged to attend. Click here to register now for the Discover Boating webinar on Tuesday, May 17 — registration is required and space is limited. Contact NMMA’s Kelly Kaylor at kkaylor@nmma.org.

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Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

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Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

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