Canadian Yachting changes name to Canadian Boating
Oct 24, 2023
Kerrwil Media Limited Announces Rebranding
Kerrwil Media Limited (KML) is excited to announce the unveiling of new names and new logos as part of its extensive rebranding initiative.
The new brand, Canadian Boating, will replace the legacy brand Canadian Yachting on its namesake print and digital format magazine.
Canadian Yachting Onboard, the digital digest deployed twice monthly, will also adopt the new name, Canadian Boating Onboard.
The official website launch has taken place and will be followed by the digest launch and the first official issue of Canadian Boating magazine featuring our annual December Gift & Electronics Guide. A celebratory launch will take place at the Toronto International Boat Show in January 2024.
Canadian Yachting started as a print magazine in 1976 and has served the national sail and power boating/yachting communities in Canada ever since. The brand has evolved from a print magazine to now include a digital format as well as website and related digital boating news digests.
Kerrwil Media Limited, the parent company, believes first in serving the community for which it publishes. In doing so, the evolution of their brand to follow boating industry trends is their priority and rebranding our legacy publication is the outcome!
Current boating content includes power and sail for Canadian boating enthusiasts featuring boat reviews, technical, mechanical, how-to, lifestyle, new products, destinations, chartering and more.
“Our current dedicated readership can rest assured that they will receive the same great content they are used to, plus a broader focus on boating including more on personal watercraft, pontoon boats, larger cabin cruisers, sailboats, yachts and everything in between,” said Jill Snider, Vice-President of KML. “Our goal is to create content for a broad boating demographic. We strive for inclusiveness by engaging new boaters through to seasoned boaters in all demographics. Boater ‘footitis’ is real, and engaging boating enthusiasts from entry-level and up will encourage the journey for a lifetime of boating growth.” Additional content planned will include (but not be limited to) multi-generational stories from Gen Z’s to Boomers of all boating experience levels. More focus on women and family-oriented boating, plus a wide range of diversities and the environment are also planned.
The new logo designs are adapted from the originals and were created to keep the brand legacy of Canadian Yachting. The design lends itself to an inviting, friendly community clearly associated with its predecessor.
The new website has been assigned the new domain www.canadianboating.ca. The previous domain, www.canadianyachting.ca and all its extensions will be redirected to the new domain.
For more info about this exciting announcement, please contact jillsnider@kerrwil.com.
To subscribe FREE to any or all of our digital boating platforms, please visit Canadian Boating.
About Kerrwil Media | Canadian Boating:
Founded in May 1964 by J.W. Kerr; Kerrwil Media Limited has grown into the oldest privately held publishing company in Canada. Kerrwil is a consumer and business media content publisher and marketing communications company serving Canadian businesses and consumers. In the recreational boating sector in Canada, Kerrwil Media Limited, (KML) independently publishes Boating Industry Canada, Canadian Boating Magazine, CB Onboard, PORTS, Sailing in Canada, and the Boating Industry Canada calendar. KML also partners with Canadian Boat Shows Inc., to publish their Toronto and Vancouver Show Guides, the Boating Ontario Association for the Boating Ontario Directory and is the Water Ways TV Sales Partner.
For questions and inquiries:
Kerrwil Media Limited
Canadian Boating
Jill Snider – Vice President
jillsnider@kerrwil.com
705-527-7666 ext. 225
www.canadianboating.ca
