New Leadership for Beneteau America

Groupe Beneteau has just announced changes within Beneteau America’s leadership team. Wayne Burdick has been elevated to a more strategic role in Groupe Beneteau, as the President of the holding company for the different US Groupe entities, and Laurent Fabre, formerly the director of sales and marketing for Beneteau's North American powerboats division, has been tapped to replace Burdick as president of Beneteau America.

Under Burdick’s direction as president of Beneteau in North America since 1997, Beneteau became the leading brand of high quality production sailboats in the U.S. In his new position, Burdick will manage relationships with industry partners on behalf of all Groupe Beneteau marine brands.

General Manager of Beneteau worldwide, Carla Demaria remarked, “Laurent Fabre is an 11-year veteran of Beneteau who has consistently demonstrated successful leadership in product development, marketing, and sales. He possesses the perfect blend of experience, passion and vision to fuel Beneteau’s growth in North America.”

Fabre is joined by Maryline O’Shea, also from the Beneteau powerboats division based in Annapolis, MD and Beneteau America’s Director of Sales, Denise Hanna who joined the organization earlier this year.
 

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More