Progressive Insurance Named Title Sponsor of NMMA Boat & Sportshows
The National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows and the association representing the recreational boating industry in North America, announced today Progressive® Insurance, a leader in boat insurance, as the title sponsor of its 18 boat and sportshows from 2012-2014.
“We’re thrilled to have Progressive® Insurance on board as the title sponsor of NMMA boat and sportshows. Our involvement with this great organization will help bring boating to more consumers and reach millions of potential show attendees, elevating the NMMA shows’ brand. In addition, this partnership will provide new resources to invest in our shows to help grow attendance, improve the consumer experience, and ultimately attract more customers for our exhibitors,” said Ben Wold, executive vice president, NMMA.
“We’re excited to collaborate with the NMMA and support the boating industry,” said Rick Stern, Progressive’s boat product manager. “Seventy-five million people participated in recreational boating in 2010, and hundreds of thousands of them attend boat shows. This sponsorship is a great opportunity to let boaters know that with Progressive boat insurance they can go wherever they choose, whenever they choose and have peace of mind they’re protected with our flexible, year-round coverage.”
Progressive will have an interactive booth at each show where people can participate in boat-related activities, pick up a free gift and gather with fellow boaters. Visit: www.nmma.org for a listing of the shows.
