July 17, 2023
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced that it has begun serial production of its new 20e and 35e Avator electric propulsions systems, with release for sale planned for later in 2023. Mercury launched its first electric propulsion product, the award-winning Avator 7.5e, at the Consumer Electronics Show (CES) in January and recently began shipments to dealers worldwide. Mercury has committed to the introduction of five Avator products in 2023.
“We are thrilled to take the next step in our electrification journey as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” said John Buelow, Mercury Marine president. “Consumer feedback from the Avator 7.5e has been very positive and we are confident the same will be true for the 20e and 35e once they enter the marketplace.”
Mercury will formally launch its Avator 20e and 35e electric outboards later this summer.

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.
Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.
Not signed up for News Week? Subscribe here.

Questus Marine patented, Self-Leveling Radar Mounts automatically keep radar antennas level with the horizon, eliminating target loss.
Regardless of the angle of heel, with a Questus mount, a radar antenna will pick up targets to either side of a vessel, rather than aiming to the sky and water (for planes and fish). The Questus Marine Self-Leveling Radar Mount can be installed in three basic configurations: backstay mount, mast mount or Stern Pole mount.
Read More
Torqeedo announces new structure and names business unit management

Left to right: Matthias Vogel, Fabian Bez, Sven Mostoegl
Torqeedo, the global market leader for electric mobility on the water, announced on July 18th, the creation of two dedicated business units and named their managers. Matthias Vogel will lead the Customized Solutions unit, and Sven Mostögl will lead the Branded Retail line.
“The new Customized Solutions business unit will serve our marine industry and commercial maritime clientele with a dedicated team of experts in sales, application engineering, customer service, and after-sales service,“ said Fabian Bez, CEO of Torqeedo GmbH.
Read More