Aug 17, 2021

Iowe BoatsBuilding on its 50-year reputation for performance and durability, Lowe Boats has unveiled a new bold era, including a comprehensive evolution of the iconic brand with new product designs and features, messaging, and a logo to attract the next generation of consumers.

“We're passionate about delivering amazing experiences on the water for our customers, and we have a long history of delivering world class boats that last generations,” said Greg Falkner, General Manger, Lowe Boats. “The bold new direction for Lowe is built upon this strong foundation to honor our current customers passion for the outdoors while evolving the brand to dynamically attract the next generation of boaters.”

As part of the relaunch for the brand, the new creative direction not only changes the logo and color palette, but the boats themselves. The rollout of the new brand is highlighted by the completely reimagined 2022 SS Pontoon and Bay Series models and will be carried through Lowe’s full lineup in upcoming model years.

“This new era for Lowe is only as strong as our products, and we couldn’t be more thrilled to launch these unrivaled designs with our consumers in mind, with our new branding, which matches our bold new style,” continued Falkner.

To preview the new Lowe branding, click here, and be on the lookout for the full launch later this Fall, which will include a newly redesigned website.

 

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Boating Industry Canada News Week

 

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Garmin ECHOMAP UHD2Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.

Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.

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C-Tow Marine Assistance appoints Jill Noel to Manager of Operations

Jillian Noel

C-Tow Marine Assistance Ltd., which has been serving and assisting recreational boaters across Canadian waterways for more than 35 years, has announced the appointment of Jill Noel to Manager of Operations, effective January 2, 2023. 

In her new role, with an overall goal of building the C-Tow brand across Ontario and throughout Canada, Jill will be responsible for managing the day-to-day operations including digital marketing and social media initiatives, company representation at national and local industry events, managing the C-Tow captains, and liaising with marinas, yacht clubs, and marine associations.

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