August 9, 2022

Andy AdamsAs you read this on Tuesday morning, August 9th, I will be in New York city with Brunswick’s A-Team including CEO David Foulkes, Aine Denari - Brunswick Boat Group President, Alex Cattelan -Chief Technology Officer, Brenna Preisser – President of Business Acceleration as well as representatives from Boston Whaler, Mercury, Sea Ray, Freedom Boat Club, Bayliner and more. It’s a major event for sure.

And there is sure to be big news around the latest Brunswick announcement (Feature 1 in this edition of News Week Digest) about the establishment of the new Navico Group embracing and expanding on the many important brands that have previously been the Brunswick Advanced Systems Group. 

I feel this is sure to have a major effect on the techs of the future. The fouled spark plugs, gummed carburetors and oily hands from the past will be replaced by the connected boat and the diagnostic software of the future.

The point is that not only are we seeing much more capable and high-tech boats, we have systems and diagnostics that I think young people will be excited about. We need more young people to get excited about the boat business and working on boats, and I think this will be powerful and important in the future.

Young people who are keen on World of Warcraft are going to be well-prepared to learn about the rapidly advancing levels of technical sophistication that the manufacturers are developing.

Connecting the dots on this, there is a Career Opportunity ad in News Week Digest. Mercury in Canada is looking for a Technical Instructor to teach product-related courses for customers on-site, on-line and at customers’ sites. I have long admired the effort Mercury has put into offering training and I see this as another positive step.

This tells me Mercury (and I’m sure, Brunswick more widely) is preparing to do some very important training and education. You should read the ad and see what they are working on. Bring this to the attention of your people and others in the industry. It promises that we are sure to see exciting and interesting professional opportunities in boating in the future.

In fact, there are quite a number of exciting and high-paying positions available in Career Opportunities this week. Have a look. There is an opportunity for a boat show manager in Vancouver, an IT specialist in Toronto and several other jobs.

Finally, watch for the continuing series of “Marine Industry Career Path” editorial profiles in News Week Digest this month and share those with your team and young people you know.

Andy Adams - Editor

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Marine Products

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Garmin ECHOMAP UHD2Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.

Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.

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People

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C-Tow Marine Assistance appoints Jill Noel to Manager of Operations

Jillian Noel

C-Tow Marine Assistance Ltd., which has been serving and assisting recreational boaters across Canadian waterways for more than 35 years, has announced the appointment of Jill Noel to Manager of Operations, effective January 2, 2023. 

In her new role, with an overall goal of building the C-Tow brand across Ontario and throughout Canada, Jill will be responsible for managing the day-to-day operations including digital marketing and social media initiatives, company representation at national and local industry events, managing the C-Tow captains, and liaising with marinas, yacht clubs, and marine associations.

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