Being proactive

Andy Adams

May 17, 2022

One of the most important rules for successful public relations campaigns is to ‘get out in front of the news’ and tell your story before your customers have a bad experience or develop a negative take on the situation.

We have exactly that situation with the recent news that Canada Border Services is temporarily closing many small vessel reporting sites across Canada. Their website says, “In response to COVID-19, CBSA has temporarily suspended its services at many small vessel reporting sites.”

The Canada Border Services website ( lists the small vessel reporting sites that CBSA continues to service.

The point is that as an industry, we welcome cross-border boaters and appreciate their business. The season is just about to get underway here in Canada and anyone in our industry with a website or customer contact program could support those customers by providing helpful information and resources to facilitate tourists coming across the border.

For examples of how to put a positive spin on visiting Canada, check out the COVID information and resources that are available through your regional marine trades association. It might also be wise to look at what some of the marina and yacht clubs that are still small vessel reporting sites, are saying about COVID restrictions and Canadian reporting requirements for private boaters.

COVID restrictions and requirements outside of Canada vary widely. Boaters may not be expecting any requirements, so being proactive on this can minimize the anger or frustration that your staff may face once the season starts.

Andy Adams – Editor

Related Posts

Vote for Dorothy, BC’s Iconic Sailing Yacht, in the Classic Boat Awards 2024


You are invited to support an historic, recently restored and refitted BC sailboat, Dorothy, by voting for her in a contest, the Classic Boat Awards 2024, run by the UK’s prestigious Classic Boat Magazine. The Maritime Museum of BC (MMBC), owner of this sleek, wooden vessel built in 1897, believes she’s the oldest sailboat in Canada. As she isn’t the only classic yacht in the running, you’re urged to go online and vote for her in the category of Restored Sailing Vessel under 40ft.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Even more BALIs at BALI

CATANA GROUP launches its 14th BALI CATAMARANS model, the BALI 5.8, for the brand’s 10th anniversary! Always bigger, always more powerful, always more… BALI!

This time, the new BALI 5.8 is completing the range from the top down.

Read More

Water heater offers dynamic heat source choices

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

After a long day on the water, having ample supplies of hot water for multiple showers and meal preparation is a welcome luxury. The 1700 Series Marine Water Heater from Raritan Engineering was created specifically for marine use. With a proven long-life design, it’s available with a 115V AC or 240V AC heating element, and the option to include an innovative heat exchanger that uses the vessel’s hot engine coolant.

Read More