Brunswick Corporation Makes Further Significant Gains at Cannes Boat Show
September 23, 2025
Brunswick Corporation, the world’s leading marine technology company, delivered an award-winning performance at the 2025 Cannes Boat Show, with increased year-over-year boat sales and outboard market share, and several notable industry awards. Brunswick’s performance at Cannes is an encouraging sign for the upcoming Genoa and Southampton boat shows.
Brunswick reported nearly double the total number of boats sold vs. the 2024 Show for its premium brands at the Show: Navan; Boston Whaler; and Sea Ray, suggesting continued strong consumer demand in the luxury and performance segments.
Mercury Marine delivered another strong performance at Cannes, increasing its overall share of outboards boats on display year-over-year by five points to 66%. Growth was fueled by new OEM partnerships and increased penetration of existing partners, leading to a commanding presence at the Port Vieux location where Mercury powered 88% of outboard-powered vessels over 10 meters in length, cementing its leadership in the premium outboard category in Europe.
“Our results in Cannes reflect the ever-increasing strength of our portfolio and the passion and energy of our European teams and partners,” said Dave Foulkes, Brunswick Corporation CEO. “Our performance at the Show once again reinforces Brunswick’s position as the clear innovation leader in the marine industry.”
Adding to the week’s achievements, Brunswick boat brands also earned top industry accolades. The Bayliner C21i was named Moteur Boat 2025 Boat of the Year in the under-7-meter category, while the Sea Ray SDX 270 Surf won a coveted Innovation Award from Moteur Boat magazine.
