Brunswick Product Protection launches Extended Marine Protection for Canadian Dealers

Brunswick Logo

Aug 23, 2022

Brunswick Product Protection, the extended marine protection division of Brunswick Corporation (NYSE: BC), has announced that it will now offer its Passport and Passport Premier extended engine and accessory protection plans for recreational power boats to Canadian channel partners.  The service contract program is already the preferred choice of top dealers across the United States and offers industry-leading coverage that drives dealer profitability and enhances the consumer ownership experience.

“Our customers value the peace of mind that advanced product protection can bring,” said Bijoy Jha, Brunswick Chief Financial Officer, Business Acceleration and Vice President, New Business Ventures and Financial Services. “We believe we offer extensive, industry-leading coverage and I am excited to expand this program to our Canadian dealer partners to help them to continue to deliver a superior purchase experience.”

Brunswick Passport Premier covers new and pre-owned boats and offers the program’s most comprehensive engine component coverage, including unique, non-defective mechanical breakdown coverage that protects against overheat, pre-ignition, scored cylinders, valve failures and more.  The program currently partners with leading dealer groups, manufacturers, and financial service providers across the U.S.

The accessory plans protect the major components throughout the vessel and are custom-tailored to each customer’s boat type. Coverage applies to all the existing accessory plans, from runabout to cruiser, dayboat, marlin and yacht. 

Passport and Passport Premier offer eight years of protection coverage for new boats, and three years for pre-owned boats. The policies are competitively priced and add significant profits to each boat sale. Important downstream service revenues are also realized, as most claims work is returned to the dealership where the customer bought the extended protection.

The Brunswick Passport Premier plan will be released in Canada through Brunswick dealers for application on Brunswick products beginning August 9, 2022. Additionally, in Ontario, the program will be available to all dealers. Dealers interested in offering the program can call Brunswick Product Protection at 800-950-3808.

Related Posts




Good Advice that You Can Share – Falling Overboard Recovery Steps

By John Gullick
 
An accident that occurs with surprising frequency to passengers and crew is falling. The chance of this happening can be greatly reduced if precautions are taken, such as wearing non-skid shoes that lace up and wearing appropriate clothing that does not impede movement. Those on board should make sure they have a sound footing and a good handhold at all times. Here is an old saying to remember: “Sailors were given two hands, one for the ship and one for themselves.” 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Lund Boats Introduces New 2027 HG Pro Series, Combining Hardtop Protection with Big-Water Capability 

All-new 220 HG Pro and 240 HG Pro models deliver rugged heavy-gauge construction, enclosed hardtop comfort and serious fishing functionality for demanding open-water anglers. 

Lund Boats has unveiled the all-new Model Year 2027 HG Pro Series, a purpose-built heavy-gauge aluminum platform designed for anglers who pursue big-water fisheries in changing conditions. 

Read More


Radian IoT Introduces Dual-Mode Tire Pressure Monitoring System for Trailers

Radian IoT, Inc., innovator in using GPS and boat configuration data to deliver real-time predictive analytics to dealers, manufacturers, and their consumers, has announced the launch of the first Tire Pressure Monitoring System (TPMS) specially designed for marine trailers and other towable assets.

Read More