Brunswick Reports Record Sales and Share Gains at the 2021 Fort Lauderdale International Boat Show


Nov 9, 2021

Brunswick Corporation has announced a record-breaking performance at the 2021 Fort Lauderdale International Boat Show (FLIBS) with record sales, units, and share gains from many of Brunswick’s award-winning brands. Some of the many notable outcomes from the four-day event were:

· For the fourth consecutive year, Mercury Marine had more outboard engines on display in Ft. Lauderdale than any other manufacturer, accounting for more than half of all outboard engines at the show.
· Boston Whaler recorded record sales during the four-day show with a 35% increase in revenue vs. last year’s event.
· Sea Ray reported a 30% increase in revenue vs. the 2020 show.
· Products from Brunswick’s Advanced Systems Group were installed on greater than 70% (likely significantly greater) of U.S. OEM boats at the show in addition to many boats from international customers.

“The Ft. Lauderdale International Boat Show is one of the most important boat shows in the world – it sets the tone for the U.S. Fall boat show season and is a good indicator of consumer sentiment carrying into the following year,” said Dave Foulkes, Brunswick Corporation CEO. “Mercury continues to capture high share in key markets as boat builders from around the world adopt Mercury’s innovative and industry-leading outboards in record numbers; a trend that was evident again this year at FLIBS. Demand for our premium boat brands continue to set the pace, and the increasing scale of our Advanced Systems Group in combination with its rapidly expanding portfolio of products and brands is enabling growing penetration and success across the industry.”

2021 was the Ft. Lauderdale Boat Show debut for Mercury’s 600hp V12 Verado, as well as Sea Ray’s 370 Sundancer, both launched earlier in the year. Boston Whaler hosted the final stop of its 50th anniversary 420 Outrage “Homecoming Tour” at FLIBS with a VIP event featuring an appearance by renowned marine artist and conservationist Guy Harvey. Bayliner also returned to the Ft. Lauderdale show, displaying the award-winning Element Series, and Freedom Boat Club was present with a new display, welcoming current and new members and prospects from around the world.

“Our success in Ft. Lauderdale is further demonstration of our incredible momentum across the entire Brunswick enterprise,” said Foulkes. “I am thrilled by all that our teams have accomplished this year, and the strength we carry into 2022.”

Brunswick also recently reported record share and sales during the 2022 Cannes Boat Show.


Related Posts

NMMA Canada’s Day on the Hill event hits a new high in 2024


While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More