Jared Chartrand


Apr 3, 2017

By Andy Adams

Arriving an hour after the doors first opened on Friday, March 31st at the 2017 Spring Cottage Life Show at the International Centre in Toronto, meant I was parked at the back wall in one of the few remaining spaces. The aisles were packed.

Jared Chartrand of Northstar Insurance always has a good feel for the way the business is going.

The boating industry was well represented and displays by boat builders and dealers were spread throughout the show. Jared Chartrand of Northstar Insurance is a bell weather for the industry. We spoke to him first.

clothing and fun cottage items“Interest is up, the dealers are selling and they are telling me that inventories are moving,” Jared said “We are above target for 2017 so far this year. Looks like there is high demand for new boats and I could see some dealers selling out. We attend all the shows – Toronto was up in attendance this year, the Ottawa show, the Fishing Show…they were all up. I’d say the Sportsman’s Show was up – things look good.”

Several Cottage Life shops in the show sold clothing and fun cottage items.

Scott Hanson at Rossiter Boats was busy and told us he had added new dealers, one in B.C., Paris Marine in Ontario and also a dealer in Kenora plus three new dealers in the United States.

Executive YachtWe stopped by to see the displays at Executive Yacht, Swift Canoe, Gordon Bay, The Boat Warehouse and several other dealers. All were engaged with customers just an hour after the show opened.

The sales season for 2017 seems to be off to a strong start.

Executive Yacht was there with several boats including the handsome and classic Vanquish 24 Runabout.

Fogh Marine 





Fogh Marine had an impressive display of great cottage boats and small sailing craft.


Related Posts

Princecraft Boats upgrade their facilities with an investment of over $4 million for the addition of a powder coating line


Princecraft boats on April 17, 2024, announced to their employees, a major investment in one of their three Princeville plants, which will include the installation of high-tech powder coating capabilities. The nearly $4 million upgrade marks the largest investment in Princecraft facilities since the early 2000s and will improve operational efficiency, product quality and better poise the company for response to demand.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

ACR Electronics emergency beacons are designed with one purpose: to save lives.

Hubbell-Marine Stainless steel outlet covers

An all-encompassing and dependable set of vital resources, ACR GlobalFix V5 AIS RLS EPIRB Survival Kits ensure security and survival in waterborne emergencies. The most advanced EPIRB (Emergency Position Indicating Radio Beacon) available, the ACR GlobalFix V5 EPIRB combines 406 MHz satellite connectivity with Automatic Identification System (AIS) functionality.

Read More