CANADA’S FIRST-EVER VIRTUAL BOAT SHOW A SUCCESS!
Feb 9, 2021
Canadian Boat Shows management has reported that the 2021 Virtual Toronto Boat Show successfully concluded its seven-day Live show and that feedback received to date indicates that most Exhibitors and Consumers embraced a new way of planning, shopping and boat show experience!
“The learning curve was very high for 250+ exhibiting companies, representing over 900 booth staff; plus thousands of consumers every day for seven days.
It is remarkable to pause and think about that. Thousands of people learning together with us, as a small staff of 4. All with different abilities and skill levels in a digital environment, with hundreds of unique computer set-ups, tablets, phones. All learning in a very short amount of time.
A sincere Thank You to all exhibitors for your input, patience, suggestions, feedback and enthusiasm to go Virtual with us.” says Linda Waddell, Show Director.
“We are also gaining significant insight and continue to learn, as we review the show’s analytics, attendee habits and demographics. We will be sharing statistics with exhibitors in future newsletters,” explained Cynthia Hare, Show Manager.
The initial wave of key Virtual Show Stats:
Registrations by Attendees: 35,641 (# of individual people who Registered to Attend the Show)
Attended Unique: 26,340 (# of individual people who attended the show during the 7 days, counted 1 time, even if they attended multiple days)
Total Attendance: 46,938 (cumulative attendance is counted by number of times each attendee logged-in to the virtual platform during the entirety of the show run from Jan 18 – 24).
Virtual Show – Page Views: 1.3 million page views.
Seminar Attendance: Surpassed 19,000 (# of attendees viewing and participating in seminars over the 7-days. Attendees in this statistic are counted each time they attend a unique seminar)
Boat A Boat & Win Entries: 363 (# of Boat Buyers that entered boat purchases in the Contest to Win $10,000)
Friendly Reminder – the Virtual Toronto Boat Show platform will remain open for 6 months.
The functions of the platform that have a Live perception to them are now hidden (Chat, Connect by Video, Schedule a Meeting).
The tab to contact Exhibitors by “Email” will remain active for 6 months. Plus, exhibitor’s business phone # and website remain for attendees to connect with you. All exhibitor content will be accessible and exhibitors can change or revise products, specials, brochures, videos, descriptions and their Virtual Space will continue to direct Boat Show attendees to their business leading into boating season.
