DUFOUR ALIGNS WITH SWANS YACHT SALES

Dufour Swan Sales

 

January 18, 2016

Dufour Yachts recently announced the appointment of Pickering, Ontario based Swans Yacht Sales as their exclusive dealer for Ontario, Manitoba and the Lake Ontario region of New York State.

Dufour Area Sales Director Eric Macklin said: “Swans is a perfect fit with Dufour. The depth of experience and exceptional dedication to serving customers provides a springboard to launch both our companies to the next level. We are thrilled to have connected at the right time with such a well-respected and capable team!”

Dufour builds 10 models of elegant cruising yachts from 31 to 56 feet, expanding Swans offerings beyond the 50’ size category. Sailors with preferences towards a more European style will be attracted to the Italian designed and French built range. For Dufour, the connection with Swans reinforces a growing market position in North America and adds a complete “in-house” service facility for all Ontario Dufour owners.

Swans Yacht Sales, led by sailing industry veteran Bernie Luttmer, was established in 1976 and has 5 locations in central and eastern Canada. The staff of 17 includes a team of 6 brokers, 5 full time service technicians and administrative and marketing support.  Luttmer said,  “Of course we found the Dufour products very appealing, but our visit to the Paris show clinched the decision. We met there with the President and CEO of Dufour, Salvatore Serio, and found a common vision to consistently deliver an exceptional customer experience.  We are all very excited about this opportunity to attract a new generation of lifelong of sailors into the family.”

The two companies launched their new relationship at the 2016 Toronto International Boat Show with a graphic and video display of the entire range. Stock inventory will arrive to Toronto in the springtime, so to spark immediate business, Swans is offering buyers free travel to the Dusseldorf boat show where the entire Grand Large range will be on display.

For more information, contact:

Dufour Yachts Director of Marketing & Communications, Paolo Serio: Paolo.serio@dufour-yachts.com Dufour Yachts Area Sales Director eric.macklin@dufour-yachts.com

Swans Yacht Sales VP of Sales & Marketing: Perry Woodman: perry@swansyachtsales.com

 

Related Articles





Canada’s Marine Retailers Band Together to Form New Canadian Marine Retailers Association

CMRA

The provincial marine associations from across the country, collectively representing over 80,000 jobs and $9.2B in national annual economic impact, announced the formation of a new national association whose mandate will be to represent the interests of recreational boating including recreational boat retailing and brokering, boat and engine & trailer sales, accessories, slip rentals, service, storage, fuel sales and more. Headquartered in Penetanguishene, Ontario, the newly formed Canadian Marine Retailers Association (CMRA) will focus on national issues facing the sector.

“The formation of a national voice to address the many aspects of our sector that affect the jobs and lives of Canadians from coast to coast is something many of our provincial associations have been calling for, for years,” says Brett Ramsey, President of Boating Ontario. “This is a positive step to ensuring issues facing our sector are represented to decisionmakers in the federal government.” READ MORE




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Just Launched

No posts


Five Impressive Features of the New Marex 440 Cruiser

The Marex 440 Cruiser is a beacon of innovation, representing the newest generation of cruisers embellished with modern design lines and groundbreaking innovations. Spanning a length of 13.70 metres and flaunting a maximum beam of 4.27 metres, this elegant vessel is destined to become the jewel of the Marex brand. Here, we explore five key aspects of the Marex 440 that redefine the cruising experience.

1. Diverse Modifications: The Marex 440 is available in two distinctive modifications: the 440 Gourmet Cruiser, boasting a vast U-shaped kitchen layout, and the 440 Scandinavia Version, featuring an additional enclosed salon for dining. These modifications are meticulously designed to offer a versatile cruising experience, whether you prefer an expansive kitchen or an additional dining space, catering to diverse preferences and lifestyle needs. READ MORE


Stainless steel outlet covers built for harsh weather

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Stainless steel combines long-lasting corrosion resistance with an attractive, classic appearance to enhance any deck. That’s why Hubbell Marine uses it in its premium Stainless Steel Flip Covers to protect electrical terminals from impacts, weather, even curious children and pets.

Both styles of Hubbell Marine Stainless Steel Flip Covers, and associated hinge pins, springs and mounting hardware, are built from heavy-duty polished 316 stainless steel. The easy-to-clean covers are enhanced by durable elastomer base gaskets and EVA back gaskets for weatherproof reliability. READ MORE