Freedom Boat Club Accelerates Midwest U.S. Growth Plans Announcing Expansion into Wisconsin and Two New Chicagoland locations

Freedom Boat Club

Apr 27, 2021

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC) and the world’s largest boat club, today announced their continued expansion in the Midwest with the establishment of Freedom Boat Club of Greater Milwaukee, the company’s first Club in the state of Wisconsin, bringing Freedom’s footprint to 32 states across the U.S.  Additionally, as part of the Company’s expansion plans in Chicago announced a few weeks ago, Freedom will open two new club locations this spring, one in Diversey Harbor as part of FBC of Chicago and another in  Fox Lake, west  of Chicago, as part of FBC Chain of Lakes.

The new Milwaukee location will be at McKinley Marina in downtown Milwaukee with six slips secured for the initial opening slated for the start of the 2021 boating season.  

“We have been looking at the Wisconsin market for quite some time and are excited to bring Freedom Boat Club to Milwaukee with plans to quickly expand throughout the state,” said Scott Ward, Freedom Boat Club Corporate Territories vice president. “The proximity between Milwaukee and Chicago provides our members opportunities for new experiences throughout the Upper Midwest.  Both areas represent active and passionate communities of boaters, and we are looking forward to an incredible 2021 boating season, as well as our continued expansion in these markets to serve our members.”
 
Additionally, building on Freedom’s accelerated growth plan in the Chicago territory, the openings of their Diversey Harbor and Fox Lake locations in Illinois now gives Freedom six locations in the Chicagoland area. Both Illinois locations will open in May 2021. 

Over the past month, Freedom Boat Club has opened its first location in the United Kingdom, acquired the Freedom Boat Club of New York franchise operation and territory rights and acquired the Chicago franchise operation and territory.

Freedom Boat Club of Milwaukee is now Freedom’s eighth corporate owned territory joining Southwest Florida, Southeast Florida, Raleigh, North Carolina, Charleston, South Carolina, Chicago, Illinois, Long Island, New York and the United Kingdom.

To learn more about the Greater Milwaukee location and Freedom Boat Club of Chicago, visit www.freedomboatclub.com.

Related Posts

Cruisers Yachts Rebrand Flagship Model: Introducing The New 57 Fly

NMEA

Cruisers Yachts, a renowned name in the luxury yacht industry, announces the rebranding of its esteemed 55 FLY model, now named the 57 FLY.
 
“At Cruisers Yachts, we always strive to improve our products and ensure they reflect the true essence of our craftsmanship. After careful consideration, we’ve decided to rename the 55 FLY to the 57 FLY. This change better aligns with the actual length of the yacht and more accurately represents its impressive scale and sophistication.

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More

Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More

People