Freedom Boat Club accelerates Upper Midwest growth with five new Wisconsin locations

Freedom Boat Club

May 23, 2022

Freedom Boat Club, operator of the largest fleet of recreational boats in the world, and a division of Brunswick Corporation (NYSE: BC), today announced that it is adding five new corporate club locations in Wisconsin during the summer 2022 boating season. The additions support Freedom’s growth plans in the Upper Midwest giving members 13 locations to choose from in a three-state area (Illinois, Wisconsin, Iowa). Since 2020, Freedom has opened new locations in Chicago, Fox Lake, Milwaukee, and has a franchise location in Northern Iowa, and is exploring plans for continued expansion in these key boating markets.

Freedom’s first location in Wisconsin is in McKinley Harbor in Milwaukee, but throughout the summer, club locations will be added in Racine, Green Lake, Oshkosh, Madison, and additional locations in Milwaukee.

“We are thrilled to announce our growth in Wisconsin, one of the premier freshwater boating locations in the United States,” said Scott Ward, Freedom Boat Club vice president and general manager. “These announcements support our strategic vision of growth in the Upper Midwest, providing boaters in Illinois, Wisconsin and Iowa the opportunity to experience Freedom Boat Club.”

The existing Milwaukee location at McKinley Marina and the Racine location are already open, while the other locations in the state will open throughout the summer.

According to the National Marine Manufacturers Association, boating in Wisconsin has a $4 billion annual economic impact and there are more than 600,000 registered boats in the state, which provides an incredible opportunity for Freedom to expand its boat sharing concept within a community already passionate for the on-water lifestyle.

The Wisconsin expansion follows Freedom’s milestone announcement last week that it had welcomed its 350th location. Since its acquisition by Brunswick in May 2019, Freedom has more than doubled the number of locations in its network. Over the past three years, Freedom has added 180 new locations, executing on its strategic plan to expand boating participation through convenient, shared-access models.

To learn more about Freedom Boat Club and the franchise opportunities available, visit: freedomboatclubfranchise.com.

 

Related Posts

Good Advice that You Can Share – Is Your Boat Ready for the Season? 

Every year, thousands of boaters go out on the water without the proper safety equipment that is required by law. This equipment can be of great benefit and comfort and can mean the difference between a great day out on the water and a potential disaster. 
 
Required items vary depending on boat length but here is a list of things that you should ensure are on board, in good working condition and within reach each time you go out: 

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Marine SCA Proudly Introduces Tuccoli Marine

Marine SCA, now representing several European boat manufacturers, proudly introduces Tuccoli Marine, an Italian brand recognized for premium craftsmanship, performance, and innovative fishing boat design.

Tuccoli, a 70-year-old shipyard, reinterprets the fishing boat, transforming its concept for versatility. Technical and functional to satisfy even professional fishermen, Tuccoli boats are now designed as recreational yachts, where nothing is left to chance…

Read More

ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More

People