Freedom Boat Club acquires Savannah and Hilton Head Franchise Operations

Freedom Boat Club

Dec 12, 2023

In mid-November, Freedom Boat Club, the world’s largest boat club operator and a Brunswick Corporation (NYSE: BC) brand, announced the acquisition of its Savannah and Hilton Head franchise operations and territories. Together, these acquisitions represent five locations spanning Savannah and Hilton Head, as well as the rights to build new club locations throughout these premium boating markets.

These acquisitions combined with the existing company-owned and operated Freedom Boat Club of Greater Charleston Club and its three locations will unlock operational efficiencies and provide members with additional boating destinations, as the Company plans for continued expansion across the Southeast Coastal region.

“The acquisitions of the Savannah and Hilton Head clubs solidify our position in attractive year-round boating communities, they establish a platform for accelerated growth, and strengthen synergies within the Brunswick family of brands,” said Cecil Cohn, Freedom Boat Club Network’s president.  “We look forward to building on the strong foundation set in place by each of the former franchise owners and welcoming our members on the docks to continue delivering remarkable experiences.”

Tom McCarthy launched the Savannah operation in 2005 and Cassius Mullen and Gayle Schaffner led the Hilton Head club since 2015. All are long-time partners to Freedom and successfully scaled the business with top-tier talent, enabling them to build loyal membership bases passionate about the on-water lifestyle.

This announcement represents the 22nd and 23rd global company-owned territories for Freedom that span major metropolitan areas, such as Florida, New York, Illinois, Georgia, the United Kingdom, Spain and Australia. In total, Freedom has 400+ global locations, of which more than 30 percent are company-owned.

Related Posts





See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show

CMRA

Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More


JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More