GARMIN ENTERS THE ACTION CAMERA MARKET WITH COMPACT, WATERPROOF HD CAMERAS

Garmin action camera series

Garmin International Inc., a global leader in satellite navigation, just announced VIRB, its first true HD 1080p action camera series. From action sports to family vacations, VIRB combines a unique feature set that makes it easier than ever to capture life’s memories. VIRB features a rugged and waterproof (IPX-7) housing, so there is no extra case necessary to withstand the elements. The unique 1.4-inch Chroma™ color display makes setup and playback a breeze and uses minimal power so VIRB can record up to three hours of true HD (1080p) video on one charge. On-board video enhancement features such as digital image stabilization and lens distortion correction ensure that footage recorded with VIRB will look great, even before editing. VIRB can capture high quality still photos while the video camera is recording. VIRB Elite incorporates all these features, plus has built-in WiFi, data sensors and a high-sensitivity GPS. Both VIRB and VIRB Elite feature ANT+™ connectivity for remote control functionality with other Garmin products, and for data transfer with other fitness sensors.

“Action cameras are growing rapidly in popularity, and VIRB has some game-changing key features—like a color display, extended battery life, optional GPS and compatibility with existing Garmin products—that set it apart from other cameras on the market,” said Dan Bartel, Garmin’s vice president of worldwide sales. “Our customers already embrace an active lifestyle, whether they’re hikers, mountain bikers, skiers, trail runners, boaters, or pilots, so a Garmin action camera is a compelling option to them. With GPS and enhanced wireless capabilities in VIRB Elite, users can capture not only what they were doing, but also where they were and how they did it—and then share it with their friends and family.”

VIRB has a sleek, aerodynamic design that makes it fun and simple to record HD video- just move the slider forward to record. The rechargeable lithium-ion battery can record up to three hours of HD (1080p) video with one charge, and can be easily changed on the go. The WideVü lens captures all the action, and the high-resolution Chroma display makes it easy to change menu settings, set-up and playback shots, but has reflective technology so it doesn’t drain the battery. The 1.4-inch screen uses ambient light (instead of a battery-draining backlight) to illuminate the screen and make it easy to see in bright sunlight.

Users don’t have to be professional cinematographers to get great footage with VIRB.  For more information about Garmin’s outdoor products and services, go to www.garmin.com/outdoors or check out the video at http://www.youtube.com/watch?v=F6CGI3XkAiQ.
 

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