HanseYachts AG expands its portfolio with new motorboat brand


July 13, 2021

For the first time in the company history, HanseYachts AG’s incoming orders have exceeded the 1,000 boat mark. The 2020/2021 financial year ended on 30 June and was exceptional for the company in all respects. The consumer demand for an own boat as a safe option for a relaxed holiday is very high in general. As customers were unable to visit trade shows worldwide, HanseYachts’s brands are presented sufficiently in high detail digitally so that purchasing decisions can be made in front of the computer screens. This resulted in an order intake that, after deduction of the dealer margin, reached a revenue of over EUR 230 million and included more than 1,000 boats for the first time. This value also surpassed the boom year 2007/2008, when 940 boats were ordered at a significantly lower value.

Effects on the earnings forecast due to delivery delays

The impact of the COVID-19 pandemic on production continued in the fourth quarter of the 2020/2021 financial year. After Corona-related production delays between November 2020 and March 2021, problems in the supply chains affected the completion of boats from April 2021 onwards. Suppliers throughout Europe temporarily lacked raw materials to produce stainless steel products and electronic components, as well as upholstery and toilets. Since April, HanseYachts AG has therefore been storing between 45 and 65 boats already gone through production, which are 99% complete. However, the lack of only a few components leads to a delay in the delivery of these boats. The Executive Boards would like to take this opportunity to thank the employees and customers for their patience in this situation. 45 to 65 boats represent a calculated value of EUR 10 to 15 million. After the delivery of the parts still necessary for completion, the boats are ready for delivery in the short term and can then flow into the accounts in terms of turnover and profit. As not enough parts have been delivered in time to date to allow completion by the end of the financial year on 30 June, however, the completion of these boats will have to be postponed to the new financial year 2021/2022. Accordingly, the EBITDA forecast for the 2020/2021 financial year had to be adjusted from “lower than previous year” to “negative in the low single-digit millions”. All other forecasts for the 2020/2021 remain unchanged. The forecast for the new 2021/2022 business year will be published with the 2020/2021 annual and consolidated financial statements on 27 October 2021.

Seventh corporate group brand for innovative motorboats with outboard engines

In order to be able to achieve the medium-term goal of increasing revenue to EUR 200 million with an EBITDA margin of 10%, HanseYachts AG has announced the next expansion step for the 2021/2022 financial year: the establishment of a seventh Group brand. This new brand will bring innovative motorboats in the 24 to 39-foot range and with outboard engines to the market. These boats will be elegantly appointed and set new standards in sleeping, bathrooms and driving characteristics. The worldwide releases and the accompanying global marketing are planned for the first quarter of the new financial year 2021/2022.


Related Posts

Vote for Dorothy, BC’s Iconic Sailing Yacht, in the Classic Boat Awards 2024


You are invited to support an historic, recently restored and refitted BC sailboat, Dorothy, by voting for her in a contest, the Classic Boat Awards 2024, run by the UK’s prestigious Classic Boat Magazine. The Maritime Museum of BC (MMBC), owner of this sleek, wooden vessel built in 1897, believes she’s the oldest sailboat in Canada. As she isn’t the only classic yacht in the running, you’re urged to go online and vote for her in the category of Restored Sailing Vessel under 40ft.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Even more BALIs at BALI

CATANA GROUP launches its 14th BALI CATAMARANS model, the BALI 5.8, for the brand’s 10th anniversary! Always bigger, always more powerful, always more… BALI!

This time, the new BALI 5.8 is completing the range from the top down.

Read More

Water heater offers dynamic heat source choices

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

After a long day on the water, having ample supplies of hot water for multiple showers and meal preparation is a welcome luxury. The 1700 Series Marine Water Heater from Raritan Engineering was created specifically for marine use. With a proven long-life design, it’s available with a 115V AC or 240V AC heating element, and the option to include an innovative heat exchanger that uses the vessel’s hot engine coolant.

Read More